Top Social CRM Tools

Social CRM Tools empower sales and marketing professionals to effectively engage with current and prospective customers, and skillfully nurture leads through various social media channels. These tools also allow for a deeper understanding of customer social profiles and diligently track all resulting interactions, consolidating this valuable data within a centralized database for comprehensive analysis. Use our rankings below to compare Social CRM Tools options and features, and find the best one for you and your business.

Social CRM Tools Features

Segment-Based Targeting

Segment populations using specific demographics to tailor engagement strategies and marketing content.

Brand Mention Monitoring

Keep tabs on mentions of a specific brand across social media and the web.

Calendar & Alerts

Automated alerts and notifications designed to remind users of pending tasks or scheduled events.

Online Support Tools

Deliver digital assistance to clients using real-time chat or structured help desk tools.

Email Campaign Management

Design and distribute bulk email communications and targeted marketing campaigns.

Automated Lead Acquisition

Systematically detect and archive contact details for prospective clients from various sources.

Automated Lead Nurturing

Maintain consistent engagement with prospects through the sales funnel via relevant info.

Real-Time Web Chat

Provides a synchronous text-based communication channel for instant user interaction.

Automated Marketing Tools

Streamline and analyze marketing efforts, including brand outreach and promotional campaigns.

Cross-Platform Social Integration

Provides integration capabilities across multiple social media networks.

Textual Sentiment Detection

Identify and categorize the emotional tone within written communication.

Social Listening

Supervise and analyze brand mentions and activity across social networks.

Action Item Tracking

An active registry of project tasks and their current stage of completion.

1

Salesforce Sales Cloud

By Salesforce

4.5★★★★★(38,139 Ratings)

Salesforce Sales Cloud is the industry-leading sales force automation and CRM solution built on the world's #1 CRM platform. It drives growth by equipping sales teams with data-driven selling tools, industry-specific applications, and best-practice processes designed to increase rep productivity and accelerate deal cycles. As pa... Read More

2

Zoho CRM

By Zoho

4.4★★★★(12,197 Ratings)

Zoho CRM is a comprehensive, scalable customer relationship management suite designed to manage the entire customer lifecycle within a single, unified platform. It provides extensive modules covering sales force automation, marketing campaign management, customer support and service ticketing, and inventory management. This inte... Read More

3

Zendesk

By Zendesk

4.5★★★★★(6,286 Ratings)

Zendesk is a market-leading, complete customer service software suite known for its ease of use and powerful scalability. It consolidates all customer interactions from email, phone, chat, social media, and more into a single, dynamic agent workspace. This unified view, combined with features like pre-defined responses (macros),... Read More

4

Pipedrive

By Pipedrive

4.6★★★★★(5,426 Ratings)

Pipedrive is a sales-focused customer relationship management tool celebrated for its simplicity and powerful design, loved by sales teams of all sizes across 179 countries. With over 95,000 paying customers, its appeal lies in a visual interface that prioritizes the sales pipeline above all else, making it intuitive to track de... Read More

5

Nimble

By Nimble

4.5★★★★★(3,979 Ratings)

Nimble is a smart, socially-aware CRM platform built to simplify relationship management for professionals who work within Office 365 or Google Workspace (G Suite). It operates as a proactive assistant by automatically unifying contact information from email inboxes, calendars, and over 250 business applications with social prof... Read More

6

LiveAgent

By QualityUnit

4.8★★★★★(2,440 Ratings)

LiveAgent, developed by QualityUnit, is a full-featured help desk and customer service software designed to help businesses excel in customer support. It consolidates inquiries from various channels including email, live chat, social media, and phone calls into a single, unified ticketing system. The platform facilitates the cre... Read More

7

AgoraPulse

By Agorapulse

4.7★★★★★(1,438 Ratings)

Agorapulse is a comprehensive social media management platform designed to help businesses, marketers, and agencies orchestrate their presence across multiple networks from a single, user-friendly dashboard. It consolidates key functions including inbox management for all incoming messages and comments, content scheduling and pu... Read More

8

Freshsales

By Freshworks

4.7★★★★★(1,111 Ratings)

Freshsales is a full-featured sales force automation (SFA) solution from Freshworks, engineered to streamline the entire sales process for modern teams. It provides a unified platform to attract and qualify leads, engage in contextual conversations across built-in email, phone, and chat, and manage deals with AI-powered insights... Read More

9

Sprout Social

By Sprout Social

4.5★★★★★(1,076 Ratings)

Sprout Social is a comprehensive social media management and analytics platform that includes powerful team collaboration tools. It enables marketing and customer service teams to respond more efficiently to the social conversations that matter most by providing a unified inbox for messages and comments across multiple social ne... Read More

10

Insightly

By Insightly

4★★★★(1,143 Ratings)

Insightly is a popular and user-friendly CRM platform that effectively combines customer relationship management with basic project management capabilities. It is designed to help businesses manage contacts, track leads, and monitor opportunities through the entire sales pipeline, while also allowing teams to create and manage p... Read More