SAP Customer Experience by SAP

SAP Customer Experience software reviews, alternatives, pricing, & feature 2026

4.2/5 from 206 reviews and ratings
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CRM Software

SAP Customer Experience reviews and summary

SAP Customer Experience is a suite of solutions designed to help businesses maximize customer relationships by leveraging deep insights and streamlining processes. It integrates capabilities across marketing, commerce, sales, and service to provide a cohesive view of the customer. The platform focuses on improving front-line efficiency, automating critical business processes across all touchpoints, and enabling rapid adaptation to changing customer and market demands. By connecting data and operations, it aims to create personalized, consistent experiences that foster loyalty and drive revenue growth. Large enterprises, especially those already invested in the SAP ecosystem, that need an integrated, end-to-end customer experience suite capable of han...

Best for

Large enterprises, especially those already invested in the SAP ecosystem, that need an integrated, end-to-end customer experience suite capable of handling complex, global customer journeys and data-intensive processes.

Starting price $58.00 Per-Month
Category CRM Software
Vendor SAP
Key takeaways

Our verdict

SAP Customer Experience is a formidable enterprise-grade suite best suited for large organizations seeking deep integration within the SAP landscape. It offers comprehensive tools for managing the entire customer lifecycle, though it may present significant complexity for smaller businesses.

Quick facts

SAP Customer Experience at a glance

Overall rating 4.2/5
Reviews 206
Starting price $58.00 Per-Month
Vendor SAP
Founded 1999
Location United States
Category CRM Software
Ratings

SAP Customer Experience ratings

Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.

4.2

/
5

206 reviews and ratings

Rating summary

Star distribution will appear after software reviews are submitted.

Decision notes

SAP Customer Experience pros and cons

Potential strengths

  • Broad customer experience coverage across marketing, commerce, sales, and service.
  • A natural shortlist option for larger organizations already invested in SAP systems and data models.
  • Supports several deployment and access modes, including web, Windows and Linux on-premise options, and mobile apps.
  • The available subratings give buyers extra signals to compare ease of use, support, functionality, value, and recommendation sentiment.

Points to verify

  • Confirm which SAP Customer Experience products are included, since buyers may need different sales, service, marketing, or commerce modules.
  • Map implementation effort against your current SAP footprint, data quality, and integration backlog.
  • Ask teams to test everyday workflows, because enterprise depth can add training and administration work.
  • Check the support and training package you would receive beyond documentation and chat.
Buyer fit

Who uses SAP Customer Experience?

Large enterprises, especially those already invested in the SAP ecosystem, that need an integrated, end-to-end customer experience suite capable of handling complex, global customer journeys and data-intensive processes.

Feature research

SAP Customer Experience features

These are common features buyers compare in CRM Software. Product-specific availability should be confirmed with the vendor.

Calendar/Reminder System

Helps teams coordinate dates, availability, assignments, and follow-up without moving scheduling work into a separate system.

Document Storage

Keeps important files and records close to the workflow, with easier search, review, and handoff between teams.

Email Marketing

Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.

Internal Chat Integration

Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.

Lead Generation

Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.

Lead Qualification

Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.

Marketing Automation

Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.

Mobile Access

Helps buyers evaluate how access, control, and evidence are handled for sensitive or regulated work.

Quotes/Estimates

Connects money-related work with the rest of the crm process so charges, approvals, and records are easier to review.

Segmentation

Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.

Social Media Integration

Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.

Task Management

Makes handoffs and approvals easier to follow, especially when several people need to move work from request to resolution.

Pricing

SAP Customer Experience pricing

Starting price $58.00 Per-Month

Pricing model: Per User

Pricing can change. Confirm current plans and terms with the vendor.

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Compare

SAP Customer Experience alternatives

Compare SAP Customer Experience with other CRM Software tools that buyers often evaluate.

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Act! by Act!

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Software reviews

SAP Customer Experience software reviews

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FAQ

SAP Customer Experience FAQs

SAP Customer Experience is used to manage customer relationships across sales, service, marketing, and commerce. It is aimed at connecting customer data and operational workflows across those areas.

It appears best suited for larger organizations, especially teams already using SAP, that need a CRM and customer experience suite for complex customer journeys.

Smaller businesses should evaluate it carefully. The profile points to enterprise-grade breadth, which can be useful, but that same breadth may add complexity for teams that need a simpler CRM.

The profile lists cloud, SaaS, and web-based access, plus desktop Mac and Windows, on-premise Windows and Linux, and mobile access for Android, iPhone, and iPad.

Buyers should verify the required modules, integration work, data migration plan, administrator effort, and the day-to-day experience for sales, service, and marketing users.

The profile lists chat support and documentation training. Buyers should confirm whether their contract includes additional onboarding, live training, or implementation help.
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