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CRM Software
Act! reviews and summary
Act! Premium is a flexible and powerful CRM solution designed to provide small and midsize businesses with the tools to manage customer relationships, streamline sales processes, and execute marketing campaigns. It stands out for its high degree of customizability, allowing users to tailor the software extensively to fit unique industry processes, terminologies, and workflows. Act! offers deployment flexibility, including cloud, on-premise, or hybrid options, and provides robust features for contact and opportunity management, email marketing, and reporting. This adaptability ensures the software can conform to the specific ways a business operates, rather than forcing th... Act! Premium is ideal for small to midsize businesses across various industr...
Best for
Act! Premium is ideal for small to midsize businesses across various industries that require a highly customizable CRM. It suits companies with specific processes that off-the-shelf solutions can't accommodate, and those who value having deployment choices (cloud or on-premise) to meet their IT and access preferences.
Starting price
Pricing not listed
Category
CRM Software
Vendor
Act!
Key takeaways
Our verdict
Act! Premium is a strong contender for businesses that prioritize flexibility and control. Its powerful customization options and choice of deployment models provide a level of adaptability that many CRMs lack. For SMBs with unique needs seeking a CRM they can mold to their business, Act! Premium is a very capable and versatile choice.
Quick facts
Act! at a glance
Overall rating
3.7/5
Reviews
662
Starting price
Pricing not listed
Vendor
Act!
Founded
1987
Location
United States
Category
CRM Software
Ratings
Act! ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Act! pros and cons
Potential strengths
- High customization support makes it easier to align software to existing sales practices.
- Balances contact management and sales process tracking in one place.
- Targeted at teams that prefer control over fixed templates.
Points to verify
- Track the number of users and custom fields required in your first month to gauge setup effort.
- Confirm deployment and access preferences with your team before finalizing any migration plan.
- Test campaign and pipeline processes with real leads, not sample data.
Buyer fit
Who uses Act!?
Act! Premium is ideal for small to midsize businesses across various industries that require a highly customizable CRM. It suits companies with specific processes that off-the-shelf solutions can't accommodate, and those who value having deployment choices (cloud or on-premise) to meet their IT and access preferences.
Feature research
Act! features
These are common features buyers compare in CRM Software. Product-specific availability should be confirmed with the vendor.
Calendar/Reminder System
Helps teams coordinate dates, availability, assignments, and follow-up without moving scheduling work into a separate system.
Document Storage
Keeps important files and records close to the workflow, with easier search, review, and handoff between teams.
Email Marketing
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Internal Chat Integration
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Lead Generation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Lead Qualification
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Marketing Automation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Mobile Access
Helps buyers evaluate how access, control, and evidence are handled for sensitive or regulated work.
Quotes/Estimates
Connects money-related work with the rest of the crm process so charges, approvals, and records are easier to review.
Segmentation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Social Media Integration
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Task Management
Makes handoffs and approvals easier to follow, especially when several people need to move work from request to resolution.
Pricing
Act! pricing
Starting price
Pricing not listed
Visit Website
Pricing model: Per User
Pricing can change. Confirm current plans and terms with the vendor.
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Software reviews
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FAQ
Act! FAQs
The details indicates it is positioned for small to midsize teams focused on client relationships and pipeline work.
The tool emphasizes flexibility, so teams that already need custom fields and workflows can shape it to their operations.
No one should assume that. Flexible systems can require significant configuration, especially where process quality is low.
Run your existing lead and repeat-customer workflow through one full cycle and measure completion time and data quality.
Set a small configuration baseline first, then add fields and automations only where the team has clear usage proof.
Make sure deployment access, customization governance, and reporting ownership are clear before adding users.
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