Zoho CRM by Zoho
Zoho CRM helps teams in crm software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are already defined, so decis...
CRM Software
Act! reviews and summary
Act! Premium is a flexible and powerful CRM solution designed to provide small and midsize businesses with the tools to manage customer relationships, streamline sales processes, and execute marketing campaigns. It stands out for its high degree of customizability, allowing users to tailor the software extensively to fit unique industry processes, terminologies, and workflows. Act! offers deployment flexibility, including cloud, on-premise, or hybrid options, and provides robust features for contact and opportunity management, email marketing, and reporting. This adaptability ensures the software can conform to the specific ways a business operates, rather than forcing th... Act! Premium is ideal for small to midsize businesses across various industr...
Best for
Act! Premium is ideal for small to midsize businesses across various industries that require a highly customizable CRM. It suits companies with specific processes that off-the-shelf solutions can't accommodate, and those who value having deployment choices (cloud or on-premise) to meet their IT and access preferences.
Starting price
Pricing not listed
Category
CRM Software
Vendor
Act!
Key takeaways
Our verdict
Act! Premium is a strong contender for businesses that prioritize flexibility and control. Its powerful customization options and choice of deployment models provide a level of adaptability that many CRMs lack. For SMBs with unique needs seeking a CRM they can mold to their business, Act! Premium is a very capable and versatile choice.
Quick facts
Act! at a glance
Overall rating
5/5
Reviews
1
Starting price
Pricing not listed
Vendor
Act!
Founded
1987
Location
United States
Category
CRM Software
Ratings
Act! ratings
Ratings in this section are based on submitted software reviews.
Decision notes
Act! pros and cons
Potential strengths
- High customization support makes it easier to align software to existing sales practices.
- Balances contact management and sales process tracking in one place.
- Targeted at teams that prefer control over fixed templates.
Points to verify
- Track the number of users and custom fields required in your first month to gauge setup effort.
- Confirm deployment and access preferences with your team before finalizing any migration plan.
- Test campaign and pipeline processes with real leads, not sample data.
Buyer fit
Who uses Act!?
Act! Premium is ideal for small to midsize businesses across various industries that require a highly customizable CRM. It suits companies with specific processes that off-the-shelf solutions can't accommodate, and those who value having deployment choices (cloud or on-premise) to meet their IT and access preferences.
Feature research
Act! features
These are common features buyers compare in CRM Software. Product-specific availability should be confirmed with the vendor.
Calendar/Reminder System
Helps teams coordinate dates, availability, assignments, and follow-up without moving scheduling work into a separate system.
Document Storage
Keeps important files and records close to the workflow, with easier search, review, and handoff between teams.
Email Marketing
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Internal Chat Integration
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Lead Generation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Lead Qualification
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Marketing Automation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Mobile Access
Helps buyers evaluate how access, control, and evidence are handled for sensitive or regulated work.
Quotes/Estimates
Connects money-related work with the rest of the crm process so charges, approvals, and records are easier to review.
Segmentation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Social Media Integration
Helps the right people get updates, respond to requests, and keep communication attached to the underlying record.
Task Management
Makes handoffs and approvals easier to follow, especially when several people need to move work from request to resolution.
Pricing
Act! pricing
Starting price
Visit Website
Pricing not listed
Pricing model: Per User
Pricing can change. Confirm current plans and terms with the vendor.
Dynamics 365 by Microsoft
Dynamics 365 helps teams in crm software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are already defined, so d...
Nimble by Nimble
Nimble helps teams in crm software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are already defined, so decisio...
mHelpDesk by mHelpDesk
mHelpDesk is aimed at teams that need clear helpdesk flow without a steep administration burden. If your support model is mostly people, not software, this platform may be useful f...
Pipeline by Pipeline
Pipeline is worth a look for mid-market sales teams that need a clearer view of contacts, deals, tasks, and pipeline movement without turning CRM work into a separate reporting cho...
The Wise Agent by The Wise Agent
The Wise Agent is a real estate CRM for agents, teams, and brokers who want contacts, leads, transactions, marketing, and reporting in one workflow. Compare it against broader CRMs...
Deltek Vision by Deltek, Inc.
Deltek Vision is aimed at project-based professional services firms that need project accounting, resources, delivery work, time and expense tracking, and client management tied to...
Streak by Streak
Streak puts CRM work inside Gmail, which can appeal to teams that already manage most customer conversations by email. It is worth testing if pipeline tracking should live near the...
Software reviews
Act! software reviews
Search, filter, and read submitted software reviews.
Filter Reviews
Star rating
Review Time
A flexible fit
For a small sales team, the ability to shape customer records and workflows around our own process is a real advantage, and the contact and opportunity work feels thoughtfully covered. Email marketing and reporting also keep the broader customer work in view.
That flexibility makes it easier to see this fitting the way we already sell, rather than asking everyone to adopt a rigid routine. I would still check how it connects with our existing tools before settling on a setup.
Date of experience: Oct 22, 2026
FAQ
Act! FAQs
The details indicates it is positioned for small to midsize teams focused on client relationships and pipeline work.
The tool emphasizes flexibility, so teams that already need custom fields and workflows can shape it to their operations.
No one should assume that. Flexible systems can require significant configuration, especially where process quality is low.
Run your existing lead and repeat-customer workflow through one full cycle and measure completion time and data quality.
Set a small configuration baseline first, then add fields and automations only where the team has clear usage proof.
Make sure deployment access, customization governance, and reporting ownership are clear before adding users.
Trust and data
How we build software profiles
Catalog data
Software profiles can include software facts and public catalog information.
User reviews
Software reviews are submitted by users and moderated before publication.
Vendor updates
Claimed vendors can update profile details and respond to reviews.
This profile can include catalog facts, aggregate ratings, submitted software reviews, and vendor profile updates when available.
For Vendors
Manage this software profile
Claim this profile to update pricing, screenshots, features, and respond to reviews.