Groove by Groove.co

Groove software reviews, alternatives, pricing, & feature 2026

4.7/5 from 126 reviews and ratings
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Call Tracking Software

Groove reviews and summary

Groove is a sales engagement platform specifically designed for enterprises that use Salesforce, focusing on ease of use, administration, and cross-team collaboration. It automates non-sales activities for both pre- and post-sales representatives, allowing them to dedicate more time to building relationships and generating revenue. Trusted by over 70,000 sales professionals at leading companies, Groove is built to meet the needs of full-cycle sellers, facilitating efficiency and alignment within complex sales organizations deeply integrated with Salesforce. Groove is built for enterprise sales teams, including AEs, SDRs, and CSMs, that operate on the Salesforce CRM. It is ideal for large, fast-growing companies that need a specialized engagement laye...

Best for

Groove is built for enterprise sales teams, including AEs, SDRs, and CSMs, that operate on the Salesforce CRM. It is ideal for large, fast-growing companies that need a specialized engagement layer to automate workflows, improve collaboration, and increase rep productivity within their existing Salesforce environment.

Starting price Pricing not listed
Vendor Groove.co
Key takeaways

Our verdict

Groove is a highly effective and Salesforce-native sales engagement platform for the enterprise. Its deep specialization in automating tasks for Salesforce users makes it a top-tier choice for large sales organizations seeking to maximize the productivity of their existing CRM investment and sales force.

Quick facts

Groove at a glance

Overall rating 4.7/5
Reviews 126
Starting price Pricing not listed
Vendor Groove.co
Founded 2014
Location United States
Ratings

Groove ratings

Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.

4.7

/
5

126 reviews and ratings

Rating summary

Star distribution will appear after software reviews are submitted.

Decision notes

Groove pros and cons

Potential strengths

  • Deep positioning for teams already using Salesforce and coordinating across full-cycle roles.
  • Built to reduce non-sales admin work and keep more of the team focused on outreach and follow-up.
  • Strong collaboration support for handoffs between pre-sales and post-sales reps.
  • Used across a wide enterprise audience, indicating fit for structured, large sales motions.

Points to verify

  • Measure how much your current Salesforce setup can absorb workflow automations without creating process noise.
  • Validate whether rep role workflows (AE, SDR, CSM) are represented before scaling access across teams.
  • Check if your security and admin model supports the level of cross-team collaboration the platform expects.
Buyer fit

Who uses Groove?

Groove is built for enterprise sales teams, including AEs, SDRs, and CSMs, that operate on the Salesforce CRM. It is ideal for large, fast-growing companies that need a specialized engagement layer to automate workflows, improve collaboration, and increase rep productivity within their existing Salesforce environment.

Feature research

Groove features

These are common features buyers compare in Call Tracking Software. Product-specific availability should be confirmed with the vendor.

Call Recording

Keeps important files and records close to the workflow, with easier search, review, and handoff between teams.

Call Routing

Helps buyers judge whether call routing fits the way their team handles call tracking work.

Call Tracking Metrics

Gives managers a clearer view of activity, exceptions, and trends so they can spot issues before they turn into rework.

Caller ID

Helps buyers judge whether caller ID fits the way their team handles call tracking work.

Conversion Tracking

Gives managers a clearer view of activity, exceptions, and trends so they can spot issues before they turn into rework.

CRM

Shows how well the product can connect with existing systems and reduce duplicate data entry.

IVR / Voice Recognition

Helps buyers judge whether IVR or voice recognition fits the way their team handles call tracking work.

Keyword Tracking

Gives managers a clearer view of activity, exceptions, and trends so they can spot issues before they turn into rework.

Pricing

Groove pricing

Starting price Pricing not listed

Pricing can change. Confirm current plans and terms with the vendor.

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Compare

Groove alternatives

Compare Groove with other Call Tracking Software tools that buyers often evaluate.

Dialpad by Dialpad

4.3 (427)

Dialpad fits teams that want calling, messaging, meetings, and conversation notes in one cloud phone system. It is especially worth testing if sales reps need faster call follow-up...

Five9 by Five9

4.2 (400)

Five9 is aimed at service teams that need a cloud contact center for phone, web, chat, and other customer interactions, with AI automation and live agent assistance in the same buy...

CallSource by CallSource

4.4 (193)

CallSource helps marketing teams connect phone calls back to ads, campaigns, keywords, and content. It is worth testing if phone leads drive revenue and you need clearer attributio...

CallRail by CallRail

4.5 (147)

CallRail helps teams connect inbound calls and leads to the marketing that drove them. It is worth evaluating if phone calls matter to revenue and campaign reporting still leaves t...

Novocall by Novocall

4.8 (109)

Novocall connects inbound phone calls to the marketing campaigns that drove them, so you know which channels are actually working. It tracks the customer journey across channels an...

JustCall by JustCall

4.1 (83)

Cloud phone system that plugs into your CRM so sales and support teams get caller history, click-to-dial, and SMS tools without switching screens. Built for teams that live in Sale...

Convirza by Convirza

4.4 (71)

Convirza is an enterprise call tracking and optimization platform that combines traditional call attribution with advanced conversation analysis. Utilizing speech recognition and s...

800.com by 800.com

4.7 (66)

800.com provides a straightforward service for obtaining a toll-free number equipped with call tracking and analysis capabilities. The platform focuses on the essential function of...

Software reviews

Groove software reviews

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FAQ

Groove FAQs

The profile is explicitly optimized for Salesforce users, so fit is strongest when your team is already embedded in that CRM.

It focuses on sales-engagement tasks that can otherwise consume rep time, including outreach sequencing and collaboration around account activities.

It is positioned for enterprise to growing teams, but the practical decision should be based on role count and current process complexity.

No. It is designed as an engagement layer that complements Salesforce rather than replacing core CRM records.

If teams gain consistency in collaboration and follow-up, you likely gain value; if not, setup overhead may outweigh the promised efficiency.

Run a side-by-side pilot focused on handoff quality, response workload, and admin load, then compare how each platform changes rep routines.
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