ActiveCampaign by ActiveCampaign
ActiveCampaign helps teams in contact management software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are alre...
Contact Management Software
ZoomInfo reviews and summary
ZoomInfo is a leading go-to-market intelligence and sales engagement platform that combines the world's most comprehensive B2B database with advanced technology. It provides accurate, actionable data on millions of companies and professionals, including direct dial phone numbers, email addresses, firmographics, and technographics. This data fuels sales and marketing teams with precise targeting for prospecting, account-based marketing, and market research. The platform's tools help orchestrate outreach campaigns and provide a 360-degree view of target accounts, enabling businesses to identify ideal customers, engage with them effectively, and accelerate revenue growth fro... ZoomInfo is an essential tool for B2B sales, marketing, and recruitment prof...
Best for
ZoomInfo is an essential tool for B2B sales, marketing, and recruitment professionals in mid-sized to large enterprises. It is used by teams that rely on high-quality, accurate prospect data to fuel outbound campaigns, build targeted account lists, conduct market research, and gain a competitive intelligence edge.
Starting price
Pricing not listed
Category
Contact Management Software
Vendor
ZoomInfo
Key takeaways
Our verdict
ZoomInfo is the industry standard for B2B contact and company data. The depth, accuracy, and reach of its database are unparalleled, making it a critical asset for any serious outbound sales or marketing operation. While it is a premium investment, the ROI in terms of pipeline generation and efficiency gains can be substantial for data-driven organizations.
Quick facts
ZoomInfo at a glance
Overall rating
4.3/5
Reviews
167
Starting price
Pricing not listed
Vendor
ZoomInfo
Founded
2000
Location
United States
Category
Contact Management Software
Ratings
ZoomInfo ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
ZoomInfo pros and cons
Potential strengths
- Centralizes company and professional data for lead identification and account mapping.
- Supports a go-to-market flow that connects research and account-level follow-up.
- Cloud access supports distributed teams and common sales and marketing workflow tools.
- Support and training options are available across multiple channels for broader team onboarding.
Points to verify
- Validate data coverage for your target geography, industry, and role depth before scaling spend.
- Review duplicate handling and workflow ownership between users, especially in handoff-heavy teams.
- Check admin controls for task assignment and role-based access before activating at higher volume.
- Pilot conversion flow with real account lists so your team can measure data usefulness, not just volume.
Buyer fit
Who uses ZoomInfo?
ZoomInfo is an essential tool for B2B sales, marketing, and recruitment professionals in mid-sized to large enterprises. It is used by teams that rely on high-quality, accurate prospect data to fuel outbound campaigns, build targeted account lists, conduct market research, and gain a competitive intelligence edge.
Feature research
ZoomInfo features
These are common features buyers compare in Contact Management Software. Product-specific availability should be confirmed with the vendor.
Contact Database
Keeps person or account details tied to the work they affect, instead of leaving context scattered across notes and inboxes.
Data Import/Export
Shows how well the product can connect with existing systems and reduce duplicate data entry.
Lead Management
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Prospecting Tools
Helps buyers judge whether prospecting tools fits the way their team handles contact management work.
Sales Pipeline Management
Helps buyers judge whether sales pipeline management fits the way their team handles contact management work.
Search/Filter
Helps buyers judge whether search or filter fits the way their team handles contact management work.
Segmentation
Connects audience, outreach, and result tracking so teams can understand which activity deserves follow-up.
Shared Contacts
Keeps person or account details tied to the work they affect, instead of leaving context scattered across notes and inboxes.
Pricing
ZoomInfo pricing
Starting price
Pricing not listed
Visit Website
Pricing is not published in the available profile data. Visit the vendor website for current pricing.
Compare
ZoomInfo alternatives
Compare ZoomInfo with other Contact Management Software tools that buyers often evaluate.
Google Contacts by Google
Google Contacts is a simple online address book for keeping contacts organized and synced across devices. It is a practical fit for basic contact management, not a full sales CRM.
Agile CRM by Agile CRM
Agile CRM gives small and midsize teams a way to manage sales, marketing, and service work together, with contacts, emails, telephony, analytics, and helpdesk tools in one place.
Maximizer CRM by Maximizer Software
Maximizer CRM brings sales, marketing, customer support, customization, and mobile access into a contact management workflow. It is worth comparing when a team is moving beyond spr...
Pipeliner CRM by Pipeliner
Pipeliner CRM is built for sales teams that struggle with low CRM adoption. Its visual, customizable deal pipeline design aims to help reps see work progress quickly and keep manag...
NetSuite CRM by Oracle
NetSuite CRM is best for teams already on NetSuite who need customer data, lead flow, and sales activity connected to finance and operations in one picture. It is useful when silos...
Yesware by Yesware
Yesware fits teams that sell by email and want outbound follow-up discipline without building a heavier CRM layer. It keeps tracking, templates, reminders, and scheduling inside Gm...
Capsule by Zestia
Capsule is a straightforward CRM for teams that want contacts, customer history, tasks, and sales opportunities organized without a heavy setup. It is worth testing if adoption mat...
Software reviews
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FAQ
ZoomInfo FAQs
Teams in sales, marketing, and go-to-market operations who depend on account and professional data for outreach.
The profile focuses on business and professional records to support customer and prospect visibility.
Yes, if your team uses task assignment and database administration as part of a structured process.
Choose one sales segment, run one quarter of outreach through the system, and compare quality checks with your current method.
Confirm how well records map to existing CRM or marketing systems and whether updates stay reliable over time.
The deployment profile indicates cloud-first access with broad support and webinar-based training options.
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