Call tracking software is an essential tool designed to assist marketing agencies and internal marketing departments in accurately measuring the return on investment (ROI) for their various advertising and marketing campaigns by providing in-depth phone lead insights and advanced dynamic source tracking capabilities. Use our rankings below to compare Call Tracking Software options and features, and find the best one for you and your business.
Capture audio from phone interactions to support quality assurance and compliance reviews.
Automatically directing voice calls to the appropriate department or agent based on set rules.
Evaluate marketing impact by tracking call sources, keywords, and resulting revenue.
View a caller's phone number and identity details prior to accepting the call.
Monitor customer touchpoints during virtual interactions to measure lead-to-opportunity conversion.
Sync with CRM systems to centralize customer data and streamline business relationships.
Process touch-tone and vocal inputs to deliver automated, relevant voice responses.
Collecting and analyzing data derived from specific keywords used in digital and voice interactions.

Dialpad is a modern, cloud-based Unified Communications system that provides telephony, messaging, and meeting capabilities across any device. Its standout feature is native Voice Intelligence, which offers real-time call transcription and post-call summaries with highlighted action items to boost productivity. With deep integra... Read More

Five9 is a cloud contact center platform that leverages Practical AI to create personalized customer service experiences across phone, web, chat, and other channels. Its AI automates customer interactions and assists live agents, aiming to reduce service costs while delivering a more conversational and efficient experience. The ... Read More

CloudTalk is a modern, cloud-based business phone system specifically engineered for customer-facing support and sales teams. It transforms traditional telephony by offering a feature-rich, intuitive platform accessible from any internet-connected device, including desktops and mobiles. The system includes smart call routing, in... Read More

CallSource is a sophisticated call tracking and analytics platform designed to bridge online marketing efforts with offline phone conversions. It uses Dynamic Number Insertion (DNI) to assign unique phone numbers to different marketing sources, such as specific keywords, ads, or campaigns, at the moment a visitor lands on a webs... Read More

EngageBay is an all-in-one marketing, sales, and service CRM platform built with simplicity and affordability for small businesses and startups. It provides tools to acquire, engage, and nurture web visitors into customers, including sales enablement and training resources. A key feature is its automatic recording of all client ... Read More

RingCentral Contact Center is a cloud-based call centre software solution delivering robust omnichannel capabilities. It allows customers to engage through their preferred channels while providing agents with the tools to resolve issues efficiently. The platform features advanced skills-based routing, intelligent queuing, compre... Read More

CallRail is a marketing-focused platform that provides tools for lead generation, attribution, and communication centralization. It helps businesses understand which marketing efforts drive quality leads and phone calls, enabling smarter budget allocation and campaign optimization. The platform is known for its ease of integrati... Read More

Close is a sales engagement CRM built specifically to help small and medium-sized businesses convert leads into customers. It consolidates email, calling, and texting capabilities into a single platform without requiring add-ons, catering to the needs of agile, often remote, tech-savvy teams. Packed with productivity features li... Read More

Groove is a sales engagement platform specifically designed for enterprises that use Salesforce, focusing on ease of use, administration, and cross-team collaboration. It automates non-sales activities for both pre- and post-sales representatives, allowing them to dedicate more time to building relationships and generating reven... Read More

Novocall is a call tracking and attribution platform that helps businesses link inbound phone leads directly to their originating marketing campaigns. It provides real-time data tracking and analytics, offering visibility into the customer journey across multiple channels. This enables marketers to optimize campaigns for higher ... Read More