Lightspeed by CDK Global
Lightspeed is a dealer management system for marine, powersports, motorcycle, RV, rental, and storage operations. It is worth checking when sales, service, parts, CRM, and back off...
SmartMarina+ software reviews, alternatives, pricing, & feature 2026
SmartMarina+ is a unique, cloud-based marina management solution built entirely on the world-leading Salesforce CRM platform. This foundation allows it to offer far more than standard marina operations; it leverages Salesforce's powerful ecosystem for robust customer service management, sales pipeline tracking, and marketing automation. By integrating marina-specific modules (like slip management, billing, reservations) with these enterprise-grade CRM tools, it provides a truly unified view of the customer and enables sophisticated engagement strategies. This approach is designed to not only manage the marina but also to actively drive business growth and enhance customer... This software is ideally suited for progressive marina operators and manager...
This software is ideally suited for progressive marina operators and managers who view customer relationship management as a critical business strategy. It is perfect for marinas already invested in or willing to adopt the Salesforce ecosystem, and for those who want to deeply integrate sales, marketing, and service processes with their operational software for a competitive advantage.
Our verdict is that SmartMarina+ is an innovative and powerful platform that redefines marina software by placing CRM at its core. The Salesforce foundation offers unparalleled scalability and integration potential. It is an exceptional choice for marinas aiming to become highly customer-centric and data-driven, though it may involve a steeper learning curve and cost compared to simpler, standalone systems.
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
This software is ideally suited for progressive marina operators and managers who view customer relationship management as a critical business strategy. It is perfect for marinas already invested in or willing to adopt the Salesforce ecosystem, and for those who want to deeply integrate sales, marketing, and service processes with their operational software for a competitive advantage.
These are common features buyers compare in Marine Software. Product-specific availability should be confirmed with the vendor.
Native financial tracking or seamless connection with external accounting software.
Calculates and manages ballast requirements for marine vessels, ensuring stability and safety.
Manages schedules, tasks, and records for efficient boat maintenance and upkeep.
Comprehensive solution for managing marina operations, including slip rentals and services.
Manages crew schedules, certifications, and compliance for maritime operations and vessels.
Generate navigation paths and daily work plans to enhance the efficiency of employee scheduling.
Coordinate calendar availability and allocate time windows for specific personnel and equipment.
Manage the secure retention of items or data for specific durations.
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare SmartMarina+ with other Marine Software tools that buyers often evaluate.
Lightspeed is a dealer management system for marine, powersports, motorcycle, RV, rental, and storage operations. It is worth checking when sales, service, parts, CRM, and back off...
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Dockwa is a modern, cloud-native marina management platform focused on streamlining the entire customer journey and marina back-office into a single, intuitive system. It transform...
DockMaster, by Aspire Software Company, is a fully integrated marine business management system built around the philosophy of creating 'Customers for Life.' It is an extensive sui...
BiT Dealership Software is a cloud-based management system specifically architected for dealerships and service businesses within the marine and related industries. Its core functi...
Molo redefines marina management by delivering a mobile-first, intuitive platform designed specifically for iPad and web browsers. Created in direct collaboration with marina opera...
Marina Master, from the family-owned IRM with over 28 years of global experience, is a remarkably comprehensive and versatile property management solution built for the diverse nee...
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