Gupshup by Gupshup

Gupshup software reviews, alternatives, pricing, & feature 2026

4.6/5 from 18 reviews and ratings
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SMS Marketing Software

Gupshup reviews and summary

Gupshup is a comprehensive conversational messaging platform that enables businesses to build and manage engaging chat experiences across over 30 messaging channels (including WhatsApp, SMS, Instagram, FB Messenger) using a single, unified API. It handles massive scale, processing over 6 billion messages monthly. This allows businesses to communicate with customers on their preferred channels for use cases like marketing, notifications, support, and commerce from one centralized interface. Enterprises, large SMBs, developers, and digital marketers who need to orchestrate omnichannel conversational campaigns, customer support, or notifications at scale, leveraging popular messaging apps without managing integrations for each channel separately. This p...

Best for

Enterprises, large SMBs, developers, and digital marketers who need to orchestrate omnichannel conversational campaigns, customer support, or notifications at scale, leveraging popular messaging apps without managing integrations for each channel separately.

Starting price Pricing not listed
Vendor Gupshup
Key takeaways

Our verdict

Our verdict: Gupshup is a powerhouse in the CPaaS (Communications Platform as a Service) space, distinguished by its unparalleled channel coverage and massive throughput, making it ideal for businesses with sophisticated, high-volume conversational messaging needs.

Quick facts

Gupshup at a glance

Overall rating 4.6/5
Reviews 18
Starting price Pricing not listed
Vendor Gupshup
Location India
Ratings

Gupshup ratings

Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.

4.6

/
5

18 reviews and ratings

Rating summary

Star distribution will appear after software reviews are submitted.

Decision notes

Gupshup pros and cons

Potential strengths

  • Clear buyer-fit positioning is available in the profile data.

Points to verify

  • Confirm current pricing, contract terms, and included plan details with the vendor.
  • Confirm product-specific availability for category-level features before buying.
  • There are no written reviews for this software yet.
Buyer fit

Who uses Gupshup?

Enterprises, large SMBs, developers, and digital marketers who need to orchestrate omnichannel conversational campaigns, customer support, or notifications at scale, leveraging popular messaging apps without managing integrations for each channel separately.

Feature research

Gupshup features

These are common features buyers compare in SMS Marketing Software. Product-specific availability should be confirmed with the vendor.

Real-Time Text Exchange

Facilitates the real-time exchange of text messages.

Centralized Contact Database

A searchable database for organizing contact details, addresses, and social profiles.

Bulk SMS Messaging

Allows for the simultaneous delivery of messages to numerous subscribers.

Personalized SMS Automation

Automates the personalization of text messages through the use of templates and custom data fields.

Multimedia Messaging Service

Enables the sending and receiving of multimedia content, such as photos, videos, and audio.

Digital Discount Vouchers

Digital coupons delivered to mobile devices, redeemable for discounts or rebates on product or service purchases.

Keywords for Mobile Campaigns

A distinct word, comprising letters or numbers, used to identify particular campaigns in a mobile context.

Interactive Polling

Generate interactive polls and voting modules to boost user engagement and feedback.

Reports & Analytics

Analyze and visualize essential performance metrics and data trends.

Pre-Scheduled SMS

Allows for the delivery of single or multiple text messages at pre-set times.

SMS Campaign Short Numbers

Concise phone numbers, usually 5 to 6 digits in length, utilized for opting into SMS campaigns or promotions.

SMS Contest Administration

Manage contests and sweepstakes conducted through text message interactions.

Pricing

Gupshup pricing

Starting price Pricing not listed

Pricing model: Usage Based

Pricing can change. Confirm current plans and terms with the vendor.

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Compare

Gupshup alternatives

Compare Gupshup with other SMS Marketing Software tools that buyers often evaluate.

Clearstream by Clearstream

4.8 (327)

Clearstream is SMS marketing software for churches that need mass texting, two-way conversations, guest follow-up, and separate ministry or campus messaging without turning outreac...

SimpleTexting by SimpleTexting

4.7 (226)

SimpleTexting is aimed at teams that need to send text alerts or campaigns to large contact lists. It is worth checking when fast list upload, opt-in collection, and mobile reach a...

Textline by Textline

4.9 (143)

Textline helps teams add business texting to support and service workflows, either through an existing landline or a local textable number. It is worth checking if phone tag is slo...

MessageBird by MessageBird

4.5 (128)

MessageBird is for organizations that need communication workflows across SMS, voice, and chat through one platform, especially when app alerts, verification flows, and support mes...

Whistle Messaging by Whistle Messaging

4.7 (122)

A hotel guest messaging platform built to replace scattered phone calls and front-desk notes with automated SMS and app-based communication. Whistle integrates with property manage...

Text Request by Text Request

4.7 (115)

Text Request is a business texting platform that helps companies reach customers through SMS instead of relying on email and voicemail. It works with your existing landline or a ne...

TextUs by TextUs

4.8 (104)

TextUs is aimed at teams that rely on fast SMS conversations for sales, recruiting, and support, giving customer-facing teams a central text workflow for outbound and inbound commu...

Sakari by Sakari

4.6 (94)

An SMS marketing platform that goes beyond plain text, letting you embed maps, media, icons, and buttons into messages. Sakari works for sales, marketing, and customer service team...

Software reviews

Gupshup software reviews

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FAQ

Gupshup FAQs

Gupshup is a comprehensive conversational messaging platform that enables businesses to build and manage engaging chat experiences across over 30 messaging channels (including WhatsApp, SMS, Instagram, FB Messenger) using a single, unified API. It handles massive scale, processing over 6 billion messages monthly. This allows businesses to communicate with customers on their preferred channels for use cases like marketing, notifications, support, and commerce from one centralized interface.

Enterprises, large SMBs, developers, and digital marketers who need to orchestrate omnichannel conversational campaigns, customer support, or notifications at scale, leveraging popular messaging apps without managing integrations for each channel separately.

Pricing can change. Confirm current plans and terms with the vendor.

Gupshup is listed in SMS Marketing Software.

Gupshup is listed with Gupshup as the vendor.

Buyers often compare Gupshup with other SMS Marketing Software tools such as Clearstream, SimpleTexting, Textline, MessageBird. Review ratings, pricing, and fit before choosing.

Yes. Use the Write a review button on this page to submit a software review for Gupshup.
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