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Real Estate CRM Software
Copper reviews and summary
Copper is a unique customer relationship management (CRM) solution built natively for and deeply integrated with Google's G Suite (now Google Workspace). This allows users, particularly in relationship-driven industries like real estate, to manage contacts and sales activities directly from their Gmail inbox and Google Calendar. Copper automates the logging of emails and interactions to the appropriate contact record. It provides a unified view where sales and relationship essentials—past email threads, interactions, tasks, and notes—are visible in one place without switching between apps. This tight integration is especially beneficial for users who are constantly on the... This CRM is ideal for small businesses, real estate agents, and professional...
Best for
This CRM is ideal for small businesses, real estate agents, and professionals who are deeply embedded in the Google Workspace ecosystem and want a CRM that feels like a natural extension of Gmail and Google Calendar, minimizing context switching.
Starting price
$25.00 Per-Month
Category
Real Estate CRM Software
Vendor
Copper
Key takeaways
Our verdict
Our verdict is that Copper is a brilliantly integrated CRM for Google Workspace power users, offering a seamless and almost automatic contact management experience that significantly enhances productivity for those living in their Gmail inbox.
Quick facts
Copper at a glance
Overall rating
4.4/5
Reviews
550
Starting price
$25.00 Per-Month
Vendor
Copper
Founded
2013
Location
United States
Category
Real Estate CRM Software
Ratings
Copper ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Copper pros and cons
Potential strengths
- Copper is built for teams that already work heavily in Google Workspace, especially Gmail and Google Calendar.
- Email and interaction logging can reduce manual CRM updates when contact history is a pain point.
- The product is positioned for small and medium sized businesses that want CRM work tied to tools they already use.
- Real estate teams may find the inbox-first workflow useful for listings, open house follow-up, and repeat client nurturing.
Points to verify
- Confirm how deeply Copper fits your current Google Workspace setup, including calendar, inbox, contact, and task workflows.
- Test whether automatic activity logging captures the right records without adding cleanup work for your team.
- Check the Mailchimp and Slack fit if those tools are part of your sales or marketing process.
- Compare the mobile experience with your agents' or sales team's actual follow-up habits.
Buyer fit
Who uses Copper?
This CRM is ideal for small businesses, real estate agents, and professionals who are deeply embedded in the Google Workspace ecosystem and want a CRM that feels like a natural extension of Gmail and Google Calendar, minimizing context switching.
Feature research
Copper features
These are common features buyers compare in Real Estate CRM Software. Product-specific availability should be confirmed with the vendor.
System Notifications
In-system alerts and automated notifications to keep users informed of updates.
Marketing Campaign Management
Organize and execute a series of marketing initiatives designed to achieve specific business targets.
Property-Client Matching
Matches available properties with suitable applicants based on their requirements.
Centralized Contact Database
A searchable database for organizing contact details, addresses, and social profiles.
Email Campaign Management
Design and distribute bulk email communications and targeted marketing campaigns.
Lead Lifecycle Tracking
Organize lead data and monitor their progression through the sales funnel.
Lead Source Tracking
Identify and record the origin points of new leads and contact inquiries.
Contact Segmentation
Categorize contacts or leads into groups based on shared attributes and characteristics.
Pricing
Copper pricing
Starting price
$25.00 Per-Month
Visit Website
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare
Copper alternatives
Compare Copper with other Real Estate CRM Software tools that buyers often evaluate.
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Hemlane by Hemlane
Landlords and property managers who want tenant screening, rent collection, and maintenance coordination under one roof might find Hemlane worth a look. It's built for long-term re...
Salesflare by Salesflare
Salesflare is a CRM that fills in contact records and tracks interactions automatically from email, calendar, phone logs, and social media. Designed for B2B teams that want less da...
RealOffice360 by Home Investment Advisors
RealOffice360 is a simple, low-friction CRM for real estate agents who want core contact and deal management without a complex setup. It is positioned as an easy onboarding option...
Realvolve by Realvolve
Realvolve is a web-based CRM and workflow automation software designed for Realtors and real estate businesses. It combines traditional contact and transaction management with powe...
Kunversion+ by Inside Real Estate
k+TEAM (formerly Kunversion+) is a comprehensive marketing and lead generation platform built for high-performing real estate agents and teams. It has a long-standing reputation as...
Propertybase Salesforce Edition by Propertybase
Propertybase Salesforce Edition is the leading global real estate CRM software, built natively on the Salesforce platform. It is designed specifically for brokerages and large real...
Software reviews
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FAQ
Copper FAQs
Copper is a CRM for managing contacts, sales activity, email history, tasks, and relationship follow-up. Its profile centers on teams that work from Gmail and Google Calendar.
Copper is listed in the Real Estate CRM category and its product details mention managing listings, open house traffic, and repeat client nurturing from the inbox.
Yes. Copper is described as built for G Suite, now Google Workspace, with CRM activity tied closely to Gmail and Google Calendar.
Copper is described as logging emails and other interactions to the right contact. Buyers should test this with real inbox activity before relying on it for pipeline records.
The listed target users range from solo users through teams of 201 to 500. It is also described as suitable for small and medium sized businesses.
Check Google Workspace fit, activity logging accuracy, mobile usability, support options, and whether the CRM gives your team enough structure without pulling people out of Gmail.
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