Mention by Mention
Mention helps marketing, PR, and social teams watch online conversations about their brand, competitors, or market. It is worth checking if alerts and channel coverage match the mo...
Social Media Monitoring Software
Brand24 reviews and summary
Brand24 is a straightforward, cost-effective social media monitoring and analytics tool that enables companies to track online conversations in real-time. It scans various online sources to identify and analyze mentions of brands, products, services, competitors, and relevant keywords. The platform empowers users to stay informed about their online reputation, gather customer insights, identify potential leads, and monitor the effectiveness of marketing campaigns. A key function is its ability to help prevent or manage social media crises by providing early alerts about negative sentiment spikes, while also helping users identify key influencers within their industry or n... Brand24 is designed for businesses of all sizes, from startups to larger ent...
Best for
Brand24 is designed for businesses of all sizes, from startups to larger enterprises, across various industries. It is ideal for marketing managers, social media specialists, PR professionals, and customer service teams who need an accessible yet powerful tool to listen to the online conversation, understand public perception, and make data-driven decisions to protect and grow their brand.
Starting price
$49.00 Per-Month
Category
Social Media Monitoring Software
Vendor
Brand24
Key takeaways
Our verdict
Brand24 delivers excellent value as a simple, affordable, and reliable social listening solution. It strikes a good balance between essential monitoring features and ease of use, making it a highly recommended starting point for any business wanting to systematically understand and engage with its online audience.
Quick facts
Brand24 at a glance
Overall rating
4.8/5
Reviews
140
Starting price
$49.00 Per-Month
Vendor
Brand24
Founded
2011
Location
Poland
Category
Social Media Monitoring Software
Ratings
Brand24 ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Brand24 pros and cons
Potential strengths
- Tracks online conversations around brands, products, competitors, and keywords, which can help marketing and PR teams see issues earlier.
- Aims at small and midsize brands as well as larger teams, so it may suit buyers who want social listening without a complex enterprise rollout.
- Includes web, Android, iPhone, and iPad access, useful for teams that need to watch mentions away from a desk.
- Support and training options include chat, phone support, email help desk, live online training, documentation, webinars, and videos.
Points to verify
- Test whether mention coverage includes the channels, regions, and languages your brand actually cares about.
- Review sentiment and alert behavior with recent campaign or competitor terms, since false positives can create extra noise.
- Check whether reports give enough detail for executives, agencies, or customer service handoffs.
- Confirm how your team will use mobile access, alerts, and support during an urgent reputation issue.
Buyer fit
Who uses Brand24?
Brand24 is designed for businesses of all sizes, from startups to larger enterprises, across various industries. It is ideal for marketing managers, social media specialists, PR professionals, and customer service teams who need an accessible yet powerful tool to listen to the online conversation, understand public perception, and make data-driven decisions to protect and grow their brand.
Feature research
Brand24 features
These are common features buyers compare in Social Media Monitoring Software. Product-specific availability should be confirmed with the vendor.
Segment-Based Targeting
Segment populations using specific demographics to tailor engagement strategies and marketing content.
Competitor Research
Assess the market positioning and strategies of direct competitors.
Configurable Alerts
Set up custom alerts and notifications to stay informed about critical system events and data.
Active Customer Engagement
Proactively starting dialogues or sharing valuable content to engage with a customer base.
Data Dashboard
A centralized visual interface featuring charts and graphs to monitor key statistics and performance metrics.
Social & Environmental Impact Tracking
Gathers data to assess and monitor the beneficial impact of an organization, nonprofit, or program on social, environmental, or other communities.
Social Media Influencer Monitoring
Monitors the activities and revenue generated by influential social media personalities.
Reputation Management
Tools to monitor, protect, and enhance your organization's online reputation effectively.
Textual Sentiment Detection
Identify and categorize the emotional tone within written communication.
Trend Forecasting
Analyze historical data patterns to forecast future performance and trends.
Pricing
Brand24 pricing
Starting price
$49.00 Per-Month
Visit Website
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare
Brand24 alternatives
Compare Brand24 with other Social Media Monitoring Software tools that buyers often evaluate.
BigSpy by BigSpy
BigSpy is an ad intelligence tool for marketers who want to study competitor creatives across major channels before building campaigns. It is useful when your team needs fresh angl...
YouTube Mentions by YouTube Mentions
YouTube Mentions is a specialized social listening tool that functions as a sentiment classifier for YouTube content. It monitors and analyzes mentions of brands, keywords, or topi...
Iconosquare by Tripnity
Iconosquare is a long-established, comprehensive social media management and analytics platform that offers a balanced blend of publishing, listening, and deep-dive analytical tool...
SOCIALHOSE.IO by SOCIALHOSE.IO
SOCIALHOSE.IO is a frictionless, self-serve social listening and analytics platform designed to be accessible for organizations of all sizes, from small businesses to large enterpr...
Cloud90 by Cloud90
Cloud90 is a digital intelligence and early warning platform that monitors online conversations about your brand, competitors, and staff. It alerts users via SMS or email when acti...
Syften by Syften
Syften is a cloud-based social media and community monitoring solution. It allows businesses to track specific keywords, mentions, and comments across various social channels and o...
Webbosaurus Social Listening by Webbosaurus
Webbosaurus Social Listening provides comprehensive social listening from over 300 million sources worldwide, including major portals, forums, blogs, news, and review sites. It off...
Software reviews
Brand24 software reviews
No software reviews yet
No software reviews have been submitted for Brand24 yet.
Write the first review
FAQ
Brand24 FAQs
Brand24 is used to monitor online conversations about brands, products, competitors, and keywords. Buyers usually look at it when they need earlier visibility into reputation issues, campaign response, customer comments, or prospect signals.
The profile points to small and midsize brands, with target user ranges that also cover larger organizations. It is a natural fit to evaluate for marketing, social media, PR, and customer service teams.
Brand24 is positioned around early alerts for negative sentiment spikes and brand mentions. Before depending on it for crisis response, test alert speed, noise levels, and escalation workflows with terms your team already monitors.
Yes. The listed platform support includes cloud or web access plus Android, iPhone, and iPad apps. That can matter for teams that monitor campaigns, events, or reputation issues outside normal desk work.
Compare it with other social media monitoring tools on mention coverage, sentiment accuracy, alert controls, reporting, collaboration, and how easy it is for non-specialists to use every day.
Run a trial with your own brand name, competitor names, product terms, and campaign phrases. Look closely at missed mentions, duplicate results, sentiment labeling, export options, and whether the reporting answers the questions your stakeholders ask.
Trust and data
How we build software profiles
Catalog data
Software profiles can include software facts and public catalog information.
User reviews
Software reviews are submitted by users and moderated before publication.
Vendor updates
Claimed vendors can update profile details and respond to reviews.
This profile can include catalog facts, aggregate ratings, submitted software reviews, and vendor profile updates when available.
For Vendors
Manage this software profile
Claim this profile to update pricing, screenshots, features, and respond to reviews.