What is Aryel?

Aryel is a specialized Software-as-a-Service (SaaS) platform dedicated exclusively to empowering marketers and agencies to create, manage, and measure Web Augmented Reality (WebAR) campaigns. Its core is a user-friendly, drag-and-drop editor that allows users to build immersive AR experiences—like product visualizers, interactive posters, or gamified ads—without writing code. Campaigns are published instantly via a unique, shareable URL (WebAR), requiring no app downloads from end-users. Beyond creation, Aryel provides robust analytics to track campaign performance, views, and conversions, and offers integrations with popular marketing tools (like Google Analytics, CRM systems) to fit seamlessly into existing marketing tech stacks, ensuring AR efforts are measurable and aligned with broader business goals.

Who it's for:

Aryel is explicitly designed for marketing professionals, brand managers, and creative agencies that want to implement AR as a tactical marketing channel. It is ideal for teams that need a quick, scalable, and analytics-driven way to produce WebAR campaigns for product launches, advertising, events, or social media engagement, without relying on external developers for every project.

Our verdict:

Aryel excels as a marketer-centric WebAR platform. It successfully packages the complexity of AR into a manageable, campaign-focused tool that emphasizes ease of use, distribution, and measurement. The drag-and-drop editor, combined with strong analytics and integrations, makes it a complete solution for running data-informed AR marketing. For brands and agencies serious about incorporating scalable, measurable AR into their digital marketing mix, Aryel is a top-tier and highly effective platform.