What is Powertrak CPQ Software Suite?

Powertrak VR is a specialized virtual reality (VR) module within the broader Powertrak CPQ (Configure, Price, Quote) Software Suite. It is designed to transform the sales process for complex, configurable products—such as furniture, kitchen layouts, or industrial equipment—by allowing customers to visualize and interact with their custom configurations in an immersive 3D environment. The solution is versatile in its delivery: it can provide a mobile VR experience using a smartphone and a low-cost headset like Google Cardboard for accessible demos, or a high-fidelity, fully interactive desktop VR experience using premium headsets like Oculus Rift or HTC Vive for trade shows and high-impact sales presentations. This enables sales teams to present and educate customers more effectively, leading to better understanding, fewer errors, and increased confidence in purchases.

Who it's for:

Powertrak VR is targeted at manufacturers, retailers, and sales teams dealing with highly configurable products or spatial designs, particularly in industries like office furniture, kitchen and bath, manufacturing equipment, and interior design. It is ideal for businesses that need to help customers visualize complex custom options before committing to a purchase, thereby improving the sales cycle and reducing post-sale dissatisfaction.

Our verdict:

Powertrak VR is a smart and practical application of VR technology to a specific business challenge: selling configured products. Its tiered approach—from mobile to high-end VR—allows businesses to adopt the technology at a scale that fits their budget and use case. By making custom designs tangible and explorable, it has strong potential to close sales faster and at higher value. For companies in relevant sectors, integrating Powertrak VR into their CPQ process could be a significant competitive differentiator and a powerful sales enablement tool.