What is Amadeus e-Retail?

Amadeus e-Retail is a direct-to-consumer online booking engine solution created by the global travel technology leader, Amadeus. It enables airlines to deploy a professional, feature-rich, and brand-aligned booking website for their customers. The system is designed to facilitate a seamless booking journey, from flight search and seat selection to ancillary service add-ons and secure payment processing. By leveraging Amadeus's technology, airlines can offer a competitive, user-friendly digital storefront that mirrors the functionality of major online travel agencies while maintaining direct customer relationships and branding.

Who it's for:

This solution is exclusively designed for airlines of all sizes and business models (full-service, low-cost, hybrid) that want to strengthen their direct distribution channel. It is ideal for carriers seeking to reduce reliance on third-party intermediaries, enhance their brand presence online, and capture more revenue through direct sales and ancillary offerings on their own website.

Our verdict:

Our verdict is that Amadeus e-Retail is a highly reliable and professional booking engine solution backed by industry-leading technology. For airlines, it offers a turnkey way to establish a robust direct sales channel, which is crucial for customer engagement and revenue optimization in the competitive aviation market. Its association with Amadeus ensures robustness, global reach, and continuous innovation.