Review of Linkly
On a busy afternoon, I am pulling together a shipment status note for a customer, and a short link on our own domain (which looks more credible) gives the update a cleaner finish; seeing click activity afterwards helps me tell whether the message is reaching people, without turning tracking into another full reporting job for operations.
Setup takes patience, and I am still having to explain the reporting before the wider team uses it consistently; retargeting people who interact with a link is a sensible extra, while the click data gives me a practical read on whether the message is reaching its audience, rather than just being sent.