Review of Infogram
Campaign recap slides were still shifting in the afternoon review, so I turned the spreadsheet into a visual story and had a chart ready before the next send; the drag and drop editor made the build approachable, and the finished graphic helped our channel owners scan results without decoding another table, which keeps reporting inside the campaign workflow instead of sending it off as a separate design project.
My budget review gets tougher when a team needs polished reporting every week, since quick creation has to justify another ongoing tool in a crowded marketing stack; for email readouts, the visual story is useful, and interactive charts can invite people to explore beyond a static image, while publishing a report keeps the handoff quick when source numbers are already organised and campaign owners need a clear result to share.
Review of Intercom
Customer conversations feel more connected when support and marketing can work through the same messenger-based platform, and the targeted messaging gives us a practical way to reach people at useful moments without making every exchange feel like a campaign.
That workflow is appealing for an email marketing team that owns implementation, but the broader platform also raises a real pricing question: we need enough ongoing value from live conversations and automation to justify bringing more of the customer journey into one place, rather than treating each capability as another budget line.
Support quality matters once the tools sit in the middle of customer-facing work, and I would want clear guidance as we tune the bots and audience segments; the platform's flexibility looks promising, though a manager still has to make sure the experience stays personal and the team can actually maintain it as needs change.