What is StructuredWeb?

StructuredWeb is a powerful and flexible channel marketing automation platform trusted by prominent enterprise technology brands, including AWS, IBM, and Google Cloud Platform. Since 1999, it has combined an innovative software platform with proven go-to-market strategies and world-class services. The platform is designed to strengthen partner engagement, accelerate channel-driven demand generation, and ultimately grow indirect revenue. It provides tools for partner portal management, co-branded marketing asset distribution, lead management through the channel, and measuring partner performance. This comprehensive approach delivers a better way for companies to empower their partner networks and execute complex channel strategies at scale.

Who it's for:

This platform is built for established, large technology companies and other growing B2B brands with sophisticated, mature partner ecosystems. It is tailored for channel chiefs, marketing operations leaders, and partner managers at organizations where the channel is a primary revenue driver and requires a robust, enterprise-grade system to manage global partner marketing and sales efforts.

Our verdict:

Our verdict is that StructuredWeb is a heavyweight contender in the enterprise channel marketing space. Its long tenure and impressive client roster underscore its reliability and depth. The combination of a flexible platform with strategic services offers significant value for large companies needing to coordinate complex, multi-tiered partner programs and generate measurable ROI from their channel investments.