What is Sonar?

Sonar is an intuitive user research platform focused on facilitating unmoderated, qualitative video interviews. It allows UX researchers to easily create studies with open-ended questions, which participants then answer by recording video responses using their webcam. This method captures rich, nuanced feedback—including tone, expression, and unprompted insights—that written surveys cannot. The platform organizes these video responses in a searchable library, enabling researchers to analyze themes, identify pain points, and understand user motivations and emotions directly from the source, accelerating the synthesis of qualitative data.

Who it's for:

This platform is for UX researchers, product managers, and customer insight teams who need to gather deep qualitative feedback at scale. It is particularly useful for exploring user attitudes, motivations, and experiences around a product, service, or concept, especially when in-person interviews are not feasible.

Our verdict:

Our final assessment is that Sonar is a powerful tool for unlocking the 'why' behind user behavior through asynchronous video. It successfully scales qualitative insights by making video feedback easy to collect and analyze. For teams that value emotional and contextual understanding as much as quantitative metrics, Sonar provides a unique and efficient channel to capture authentic user voices and accelerate the path to insight.