Oracle Data Cloud by Oracle
Oracle Data Cloud is a comprehensive data management platform that enables businesses to centralize, analyze, and activate their customer and marketing data. It serves as a unified...
Data Management Platforms (DMP)
Salesforce Audience Studio reviews and summary
Salesforce Audience Studio is a leading enterprise Data Management Platform (DMP) designed to help businesses unify customer data from all sources and streamline marketing operations across every channel. It collects first-, second-, and third-party data to build detailed, actionable audience segments. These segments can then be activated directly within the Salesforce Marketing Cloud for personalized email, social, and advertising campaigns, or exported to other ad tech platforms. By centralizing audience data, it provides marketers with a single source of truth for understanding customer journeys, optimizing media spend, and delivering consistent, relevant experiences t... Enterprise marketing teams, especially those already using the Salesforce ec...
Best for
Enterprise marketing teams, especially those already using the Salesforce ecosystem (Marketing Cloud, Sales Cloud, Service Cloud), who require a powerful DMP to unify their customer data, execute sophisticated audience-based campaigns, and measure cross-channel marketing performance effectively.
Starting price
$2,000.00 Per-Month
Category
Data Management Platforms (DMP)
Vendor
Salesforce
Key takeaways
Our verdict
As a core component of the Salesforce Customer 360 platform, Audience Studio is a top-tier DMP that offers deep integration and seamless activation within one of the world's leading CRM ecosystems. It is an excellent choice for Salesforce-centric enterprises aiming to power data-driven marketing at scale.
Quick facts
Salesforce Audience Studio at a glance
Starting price
$2,000.00 Per-Month
Vendor
Salesforce
Founded
2003
Location
United States
Category
Data Management Platforms (DMP)
Ratings
Salesforce Audience Studio ratings
There is not enough rating data for this software yet. Rating details will appear when reviews or reliable aggregate rating data are available.
Decision notes
Salesforce Audience Studio pros and cons
Potential strengths
- Clear buyer-fit positioning is available in the profile data.
- Starting price is available in the profile data.
Points to verify
- Confirm current pricing, contract terms, and included plan details with the vendor.
- Confirm product-specific availability for category-level features before buying.
- There are no written reviews for this software yet.
Buyer fit
Who uses Salesforce Audience Studio?
Enterprise marketing teams, especially those already using the Salesforce ecosystem (Marketing Cloud, Sales Cloud, Service Cloud), who require a powerful DMP to unify their customer data, execute sophisticated audience-based campaigns, and measure cross-channel marketing performance effectively.
Feature research
Salesforce Audience Studio features
These are common features buyers compare in Data Management Platforms (DMP). Product-specific availability should be confirmed with the vendor.
Advertising Network Connectivity
Bridges the gap between ad buyers and publishers for hosting digital advertisements.
Segment-Based Targeting
Segment populations using specific demographics to tailor engagement strategies and marketing content.
User Behavior Analytics
Analyze patterns of user interaction and engagement within your digital ecosystem.
Marketing Campaign Management
Organize and execute a series of marketing initiatives designed to achieve specific business targets.
Competitor Research
Assess the market positioning and strategies of direct competitors.
CRM Integration
Sync with CRM systems to centralize customer data and streamline business relationships.
UX & Customer Journey Visualization
Map out and evaluate the end-to-end customer experience across diverse channels.
Data Acquisition & Transfer
Efficiently gathering and moving data from various outside sources into a target system.
Visual Data Reporting
The use of visual elements like charts and graphs to represent complex data sets.
Marketing ROI Analytics
Measure the performance and financial return of marketing campaigns via conversion metrics.
Pricing
Salesforce Audience Studio pricing
Starting price
$2,000.00 Per-Month
Visit Website
Pricing can change. Confirm current plans and terms with the vendor.
Compare
Salesforce Audience Studio alternatives
Compare Salesforce Audience Studio with other Data Management Platforms (DMP) tools that buyers often evaluate.
Consultant Database Updates by Acuity Knowledge Partners
Consultant Database Updates by Acuity Knowledge Partners is a specialized managed service solution designed to streamline and optimize the process of uploading, validating, and mai...
LiveDataset by Krescendo
LiveDataset is a highly configurable data management and application platform that enables businesses to build custom online applications for streamlining and automating complex bu...
MOTHER by FreakOut
MOTHER is a sophisticated Japanese-language data management platform (DMP) and advertising optimization system that facilitates targeted ad distribution and in-depth audience analy...
PlatformOne by Neustar
PlatformOne by Neustar is an identity resolution and customer intelligence platform that links anonymous customer interactions with rich demographic, behavioral, and transactional...
UniSignIn Universal Data Platform by Transfon
UniSignIn Universal Data Platform is an AI-powered Customer Data Platform (CDP) that integrates and connects all audience data sources into a single, unified platform. It is design...
Software reviews
Salesforce Audience Studio software reviews
No software reviews yet
No software reviews have been submitted for Salesforce Audience Studio yet.
Write the first review
FAQ
Salesforce Audience Studio FAQs
Salesforce Audience Studio is a leading enterprise Data Management Platform (DMP) designed to help businesses unify customer data from all sources and streamline marketing operations across every channel. It collects first-, second-, and third-party data to build detailed, actionable audience segments. These segments can then be activated directly within the Salesforce Marketing Cloud for personalized email, social, and advertising campaigns, or exported to other ad tech platforms. By centralizing audience data, it provides marketers with a single source of truth for understanding customer journeys, optimizing media spend, and delivering consistent, relevant experiences t...
Enterprise marketing teams, especially those already using the Salesforce ecosystem (Marketing Cloud, Sales Cloud, Service Cloud), who require a powerful DMP to unify their customer data, execute sophisticated audience-based campaigns, and measure cross-channel marketing performance effectively.
Salesforce Audience Studio pricing is listed from $2,000.00 Per-Month. Pricing can change. Confirm current plans and terms with the vendor.
Salesforce Audience Studio is listed in Data Management Platforms (DMP).
Salesforce Audience Studio is listed with Salesforce as the vendor.
Buyers often compare Salesforce Audience Studio with other Data Management Platforms (DMP) tools such as Oracle Data Cloud, Consultant Database Updates, LiveDataset, MOTHER. Review ratings, pricing, and fit before choosing.
Yes. Use the Write a review button on this page to submit a software review for Salesforce Audience Studio.
Trust and data
How we build software profiles
Catalog data
Software profiles can include software facts and public catalog information.
User reviews
Software reviews are submitted by users and moderated before publication.
Vendor updates
Claimed vendors can update profile details and respond to reviews.
This profile can include catalog facts, aggregate ratings, submitted software reviews, and vendor profile updates when available.
For Vendors
Manage this software profile
Claim this profile to update pricing, screenshots, features, and respond to reviews.