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Market Research Software
OpinionWizard reviews and summary
OpinionWizard, by OpinionTek, is a comprehensive recruiting and survey management system designed for research teams. It integrates several core functions around a central respondent database, functioning as a specialized CRM (Customer Relationship Management) system for research participants. The platform combines a robust survey tool with features for managing a call center, tracking respondent interactions, and maintaining a detailed database, creating a unified environment for end-to-end project management in telephone or mixed-mode research. This system is built for market research agencies and large in-house call centers that conduct telephone (CATI) or multi-modal surveys. It is ideal for teams that need tight integration between their respond...
Best for
This system is built for market research agencies and large in-house call centers that conduct telephone (CATI) or multi-modal surveys. It is ideal for teams that need tight integration between their respondent panel database, outreach/recruiting operations, and the survey instrument itself to manage complex projects efficiently.
Category
Market Research Software
Vendor
OpinionTek
Key takeaways
Our verdict
OpinionWizard appears to be a powerful, specialized enterprise solution for research operations with significant telephone interviewing components. Its integrated CRM and survey tool approach can streamline workflows and improve data quality by centralizing respondent management. This makes it a strong choice for high-volume, professional research operations, though it may be overly complex for simpler, online-only survey needs.
Quick facts
OpinionWizard at a glance
Vendor
OpinionTek
Category
Market Research Software
Ratings
OpinionWizard ratings
There is not enough rating data for this software yet. Rating details will appear when reviews or reliable aggregate rating data are available.
Decision notes
OpinionWizard pros and cons
Potential strengths
- Clear buyer-fit positioning is available in the profile data.
Points to verify
- Confirm current pricing, contract terms, and included plan details with the vendor.
- Confirm product-specific availability for category-level features before buying.
- There are no written reviews for this software yet.
- Published pricing is not available in this profile data.
Buyer fit
Who uses OpinionWizard?
This system is built for market research agencies and large in-house call centers that conduct telephone (CATI) or multi-modal surveys. It is ideal for teams that need tight integration between their respondent panel database, outreach/recruiting operations, and the survey instrument itself to manage complex projects efficiently.
Feature research
OpinionWizard features
These are common features buyers compare in Market Research Software. Product-specific availability should be confirmed with the vendor.
Industry Benchmarking
Evaluate internal business metrics against industry standards and competitors.
In-Person Market Research
Market research performed through direct, in-person interviews.
Omnichannel Distribution
Supports multiple channels for survey distribution, including email, social media, and direct web links.
Market Research Panel Management
Oversee and facilitate panel discussions specifically for market research initiatives.
Paper Survey Research
Execute market research using paper-based methodologies.
Telephone Market Research
Perform market research by conducting telephone interviews.
Reports & Analytics
Analyze and visualize essential performance metrics and data trends.
Advanced Statistical Modeling
Utilize mathematical and statistical modeling to derive insights from data.
Survey Creation & Management
Tools to design and administrate surveys effectively.
Audience Sample Management
Control the audience sample used for conducting market research surveys.
Compare
OpinionWizard alternatives
Compare OpinionWizard with other Market Research Software tools that buyers often evaluate.
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Software reviews
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FAQ
OpinionWizard FAQs
OpinionWizard, by OpinionTek, is a comprehensive recruiting and survey management system designed for research teams. It integrates several core functions around a central respondent database, functioning as a specialized CRM (Customer Relationship Management) system for research participants. The platform combines a robust survey tool with features for managing a call center, tracking respondent interactions, and maintaining a detailed database, creating a unified environment for end-to-end project management in telephone or mixed-mode research.
This system is built for market research agencies and large in-house call centers that conduct telephone (CATI) or multi-modal surveys. It is ideal for teams that need tight integration between their respondent panel database, outreach/recruiting operations, and the survey instrument itself to manage complex projects efficiently.
OpinionWizard is listed in Market Research Software.
OpinionWizard is listed with OpinionTek as the vendor.
Buyers often compare OpinionWizard with other Market Research Software tools such as SurveyLegend, Zoho Survey, MediaRadar, Lighthouse Studio. Review ratings, pricing, and fit before choosing.
Yes. Use the Write a review button on this page to submit a software review for OpinionWizard.
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