Newswire by Newswire.com
Newswire.com distributes press releases to major outlets like Google News and Yahoo News, backed by a media database of 1.6 million contacts. It also supports targeted media pitchi...
OnAir is a cloud-based media management tool specifically designed for the business side of television advertising. It integrates with broadcast automation (AOS) and ad serving (Freewheel) systems to provide a unified platform for managing the entire lifecycle of a TV ad campaign. Key functionalities include trafficking (scheduling ad placements), managing complex billing and invoicing for airtime, and tracking sales. This streamlines operations for media companies, ad sales teams, and traffic departments by centralizing critical data and workflows. This tool is for television networks, station groups, media sales houses, and advertising agencies that buy and sell TV airtime. Its users are traffickers, account managers, sales executives, and finance...
This tool is for television networks, station groups, media sales houses, and advertising agencies that buy and sell TV airtime. Its users are traffickers, account managers, sales executives, and finance personnel in the broadcasting industry who need efficient systems to manage ad inventory, contracts, and revenue.
Our verdict is that OnAir is a highly specialized and valuable tool for the broadcast advertising ecosystem. Its deep integrations with industry-standard systems like AOS and Freewheel demonstrate its sector-specific utility. For media companies looking to automate and streamline their ad operations and financial workflows, OnAir appears to be a robust, cloud-based solution.
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This tool is for television networks, station groups, media sales houses, and advertising agencies that buy and sell TV airtime. Its users are traffickers, account managers, sales executives, and finance personnel in the broadcasting industry who need efficient systems to manage ad inventory, contracts, and revenue.
These are common features buyers compare in Public Relations Software. Product-specific availability should be confirmed with the vendor.
Maintain a searchable database of article authors and their contributions for content management.
Enable automated updates for system information and software components.
Organize and execute a series of marketing initiatives designed to achieve specific business targets.
Organize and archive press clippings, media mentions, and news articles for easy access and analysis.
Orchestrate multi-channel outreach strategies to engage customers and followers.
A searchable database for organizing contact details, addresses, and social profiles.
Organize, store, and retrieve rich media and other digital files efficiently.
Streamline the creation, targeting, and distribution of direct mail campaigns for marketing efforts.
Send targeted email campaigns and newsletters to a broad audience efficiently and effectively.
Track media coverage and mentions across various channels to manage public relations and brand reputation.
Create professional press releases quickly and efficiently to disseminate news and announcements.
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