MailUp by Growens SpA

MailUp software reviews, alternatives, pricing, & feature 2026

4.4/5 from 34 reviews and ratings
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Email Marketing Software

MailUp reviews and summary

MailUp, by Growens SpA, is a comprehensive and scalable marketing automation platform focused on Email, SMS, and Messaging Apps (like Facebook Messenger and Telegram). Trusted by over 10,000 customers globally, it provides tools to create, automate, and personalize multi-channel marketing campaigns. The platform supports a wide range of activities from sending newsletters and transactional emails to managing subscription forms, landing pages, promotional SMS blasts, and interactive messaging app campaigns. MailUp combines user-friendly design with advanced automation features and robust technology, aiming to be a complete solution for marketers to execute and optimize the... MailUp is designed for marketing teams, digital agencies, and businesses of...

Best for

MailUp is designed for marketing teams, digital agencies, and businesses of all sizes that execute regular email and SMS marketing campaigns and are expanding into messaging apps. It is well-suited for organizations looking for a reliable, all-in-one platform to manage their multichannel marketing communications with a degree of sophistication and automation.

Starting price €39.00 Per-Month
Vendor Growens SpA
Key takeaways

Our verdict

Our verdict is that MailUp is a mature and dependable marketing automation platform. Its longevity, large customer base, and broad feature set covering email, SMS, and messaging apps make it a solid choice. For marketers seeking a proven solution to manage and automate their core digital communication channels, MailUp is a credible and capable option.

Quick facts

MailUp at a glance

Overall rating 4.4/5
Reviews 34
Starting price €39.00 Per-Month
Vendor Growens SpA
Founded 2002
Location Italy
Ratings

MailUp ratings

Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.

4.4

/
5

34 reviews and ratings

Rating summary

Star distribution will appear after software reviews are submitted.

Decision notes

MailUp pros and cons

Potential strengths

  • Clear buyer-fit positioning is available in the profile data.
  • High aggregate rating with meaningful review volume.
  • Starting price is available in the profile data.

Points to verify

  • Confirm current pricing, contract terms, and included plan details with the vendor.
  • Confirm product-specific availability for category-level features before buying.
  • There are no written reviews for this software yet.
Buyer fit

Who uses MailUp?

MailUp is designed for marketing teams, digital agencies, and businesses of all sizes that execute regular email and SMS marketing campaigns and are expanding into messaging apps. It is well-suited for organizations looking for a reliable, all-in-one platform to manage their multichannel marketing communications with a degree of sophistication and automation.

Feature research

MailUp features

These are common features buyers compare in Email Marketing Software. Product-specific availability should be confirmed with the vendor.

Split Testing

Compare two content variations to determine which performs better with the target audience.

Automated Replies

Generate and send automated responses to incoming customer inquiries.

Anti-Spam Compliance

Maintain adherence to legal anti-spam standards for all outgoing communications.

Customer Feedback Surveys

Distribute digital questionnaires to collect and analyze customer satisfaction and feedback.

Drip Email Marketing

Design automated sequences to nurture leads based on specific timing and behavior.

Personalized Dynamic Content

Serve personalized marketing materials that adapt to individual user profiles.

Behavioral Triggers

Automate communications or emails triggered by specific customer actions or behaviors.

Digital Image Repository

A central repository for storing and managing reusable visual assets.

Lead Capture Pages

Develop dedicated web pages and forms optimized for lead capture and information gathering.

Mailing List Administration

Organize and maintain subscriber contacts across various distribution lists.

Mobile Responsive Email

Optimize email layouts for perfect rendering on mobile screens.

Reports & Analytics

Analyze and visualize essential performance metrics and data trends.

Pricing

MailUp pricing

Starting price €39.00 Per-Month

Pricing model: Per Feature

Pricing can change. Confirm current plans and terms with the vendor.

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Compare

MailUp alternatives

Compare MailUp with other Email Marketing Software tools that buyers often evaluate.

Gmail by Google

4.8 (8.8K)

Gmail helps teams in email marketing software by giving them one practical place to keep the day-to-day work moving. It is most useful when ownership, handoff points, and deadlines...

HubSpot Marketing Hub by HubSpot

4.5 (4.6K)

HubSpot Marketing Hub helps teams in email marketing software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are...

Sendinblue by Sendinblue

4.6 (1.5K)

Sendinblue helps teams in email marketing software by giving them one practical place to keep work moving. It is most useful when ownership, handoffs, and deadlines are already def...

Intercom by Intercom

4.5 (795)

Intercom is useful when customer communication is the core of your product experience and your team needs a central place for conversational support. It helps teams judge whether e...

iContact by iContact

4.5 (536)

iContact is worth a look if email volume and hands-on help matter more than chasing a lightweight newsletter tool. Check how its onboarding, support access, and sending model fit t...

Hunter by Hunter

4.6 (494)

Hunter helps teams find and verify professional email addresses for outbound work. It is most useful when prospect lists need cleaner contact data before sales, recruiting, or mark...

Omnisend by Omnisend

4.8 (453)

Omnisend is built for ecommerce teams that want email automation, segmentation, and store-connected campaigns. Compare it when generic email tools no longer match the way shoppers...

SendGrid by Twilio

4.2 (510)

SendGrid is worth a look when email delivery sits inside both product workflows and marketing campaigns. Buyers should check how its API, campaign tools, analytics, and support fit...

Software reviews

MailUp software reviews

No software reviews yet

No software reviews have been submitted for MailUp yet.

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FAQ

MailUp FAQs

MailUp, by Growens SpA, is a comprehensive and scalable marketing automation platform focused on Email, SMS, and Messaging Apps (like Facebook Messenger and Telegram). Trusted by over 10,000 customers globally, it provides tools to create, automate, and personalize multi-channel marketing campaigns. The platform supports a wide range of activities from sending newsletters and transactional emails to managing subscription forms, landing pages, promotional SMS blasts, and interactive messaging app campaigns. MailUp combines user-friendly design with advanced automation features and robust technology, aiming to be a complete solution for marketers to execute and optimize the...

MailUp is designed for marketing teams, digital agencies, and businesses of all sizes that execute regular email and SMS marketing campaigns and are expanding into messaging apps. It is well-suited for organizations looking for a reliable, all-in-one platform to manage their multichannel marketing communications with a degree of sophistication and automation.

MailUp pricing is listed from €39.00 Per-Month. Pricing can change. Confirm current plans and terms with the vendor.

MailUp is listed in Email Marketing Software.

MailUp is listed with Growens SpA as the vendor.

Buyers often compare MailUp with other Email Marketing Software tools such as Gmail, HubSpot Marketing Hub, Sendinblue, Intercom. Review ratings, pricing, and fit before choosing.

Yes. Use the Write a review button on this page to submit a software review for MailUp.
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