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Link Explorer reviews and summary
Link Explorer by Moz is a premier SEO analytics platform renowned for its vast link intelligence database. It allows businesses to conduct deep backlink analysis for any website, including their own and their competitors'. Users can explore the quantity, quality, and source of backlinks, identify which pieces of content attract the most links, and discover new link-building opportunities. Beyond backlinks, the platform provides insights into domain and page authority metrics, top-performing pages, and ranking keywords, offering a holistic view of a site's link profile and its correlation with search visibility. Link Explorer is an essential tool for SEO professionals, digital marketing agencies, content strategists, and competitive analysts. It is bu...
Best for
Link Explorer is an essential tool for SEO professionals, digital marketing agencies, content strategists, and competitive analysts. It is built for users who need reliable, accurate link data to audit their own site's health, reverse-engineer competitor success, and build effective, high-quality link acquisition strategies.
Starting price
Pricing not listed
Category
SEO Software
Vendor
Moz
Key takeaways
Our verdict
Our verdict is that Link Explorer remains one of the industry-standard tools for backlink analysis, backed by Moz's longstanding reputation and extensive link index. Its accuracy and depth of data make it a trustworthy and indispensable resource for any serious SEO practitioner focused on off-page optimization and competitive research.
Quick facts
Link Explorer at a glance
Starting price
Pricing not listed
Vendor
Moz
Founded
2004
Location
United States
Category
SEO Software
Ratings
Link Explorer ratings
There is not enough rating data for this software yet. Rating details will appear when reviews or reliable aggregate rating data are available.
Decision notes
Link Explorer pros and cons
Potential strengths
- Clear buyer-fit positioning is available in the profile data.
Points to verify
- Confirm current pricing, contract terms, and included plan details with the vendor.
- Confirm product-specific availability for category-level features before buying.
- There are no written reviews for this software yet.
- Published pricing is not available in this profile data.
Buyer fit
Who uses Link Explorer?
Link Explorer is an essential tool for SEO professionals, digital marketing agencies, content strategists, and competitive analysts. It is built for users who need reliable, accurate link data to audit their own site's health, reverse-engineer competitor success, and build effective, high-quality link acquisition strategies.
Feature research
Link Explorer features
These are common features buyers compare in SEO Software. Product-specific availability should be confirmed with the vendor.
Split Testing
Compare two content variations to determine which performs better with the target audience.
Compliance Audit Oversight
Organize and perform audits to ensure compliance with legal and internal standards.
Competitor Research
Assess the market positioning and strategies of direct competitors.
Content Lifecycle Management
Oversee the creation, accuracy, and brand alignment of all distributed written content.
Data Dashboard
A centralized visual interface featuring charts and graphs to monitor key statistics and performance metrics.
Website Traffic Analytics Connection
Connectivity with Google Analytics for monitoring and reporting on website visitor data.
SEO Rank Tracking
Monitor search engine rankings over a period of time.
Keyword Discovery Tools
Software solutions supporting the discovery and ideation of new search terms for web content.
Hyperlink Monitoring and Structuring
Tracking and structuring hyperlinks from a webpage to both external domains and internal sections.
Automated Localization
Automatically adjusts content to be displayed according to the viewer's geographical location.
Keywords for Mobile Campaigns
A distinct word, comprising letters or numbers, used to identify particular campaigns in a mobile context.
Pricing
Link Explorer pricing
Starting price
Pricing not listed
Visit Website
Pricing is not published in the available profile data. Visit the vendor website for current pricing.
Compare
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Software reviews
Link Explorer software reviews
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FAQ
Link Explorer FAQs
Link Explorer by Moz is a premier SEO analytics platform renowned for its vast link intelligence database. It allows businesses to conduct deep backlink analysis for any website, including their own and their competitors'. Users can explore the quantity, quality, and source of backlinks, identify which pieces of content attract the most links, and discover new link-building opportunities. Beyond backlinks, the platform provides insights into domain and page authority metrics, top-performing pages, and ranking keywords, offering a holistic view of a site's link profile and its correlation with search visibility.
Link Explorer is an essential tool for SEO professionals, digital marketing agencies, content strategists, and competitive analysts. It is built for users who need reliable, accurate link data to audit their own site's health, reverse-engineer competitor success, and build effective, high-quality link acquisition strategies.
Pricing is not published in the available profile data. Visit the vendor website for current pricing.
Link Explorer is listed in SEO Software.
Link Explorer is listed with Moz as the vendor.
Buyers often compare Link Explorer with other SEO Software tools such as Semrush, BrightLocal, Ranktracker, Surfer. Review ratings, pricing, and fit before choosing.
Yes. Use the Write a review button on this page to submit a software review for Link Explorer.
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