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Display Advertising Software
Hightail reviews and summary
Hightail is a team collaboration platform specifically built for creative content review and approval. It facilitates the sharing of large files (like videos, high-res images, and design mockups) and provides tools for stakeholders to give precise visual feedback directly on the assets. Key features include the ability to preview content without downloading, assign tasks and comments to specific team members, control version history, route files for approval, and monitor project activity through dashboards. The platform is designed to streamline the feedback loop, reduce review cycles, and keep creative projects on schedule, all while ensuring content remains secure and a... Hightail is designed for creative teams, marketing departments, advertising...
Best for
Hightail is designed for creative teams, marketing departments, advertising agencies, video production houses, and any group that regularly collaborates on visual or multimedia content. It is especially useful for teams that need to collect clear, contextual feedback from clients, managers, or other stakeholders who may not have specialized design software.
Starting price
$12.00 Per-Month
Category
Display Advertising Software
Vendor
OpenText
Key takeaways
Our verdict
Our verdict is that Hightail is a focused and effective solution for creative collaboration and approval workflows. Its strength lies in making feedback on visual assets precise and actionable, which significantly accelerates the review process and reduces miscommunication, making it a valuable tool for any team that produces creative work.
Quick facts
Hightail at a glance
Overall rating
4.4/5
Reviews
282
Starting price
$12.00 Per-Month
Vendor
OpenText
Founded
2004
Location
Canada
Category
Display Advertising Software
Ratings
Hightail ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Hightail pros and cons
Potential strengths
- Supports large file transfer and previewing for PDFs, videos, images, and other creative assets.
- Lets reviewers leave precise feedback on content, which can reduce vague comments and follow-up questions.
- Includes task assignment, version control, approval routing, and team activity dashboards.
- Works for internal and external collaborators across web, desktop, and mobile access.
Points to verify
- Confirm file size limits, storage rules, and security controls for your client or agency work.
- Test the review experience with non-design stakeholders who need to comment without special software.
- Check whether approval routing matches your current creative signoff process.
- Review how version history and dashboards handle busy projects with many assets.
Buyer fit
Who uses Hightail?
Hightail is designed for creative teams, marketing departments, advertising agencies, video production houses, and any group that regularly collaborates on visual or multimedia content. It is especially useful for teams that need to collect clear, contextual feedback from clients, managers, or other stakeholders who may not have specialized design software.
Feature research
Hightail features
These are common features buyers compare in Display Advertising Software. Product-specific availability should be confirmed with the vendor.
Split Testing
Run controlled creative tests and measure which variant performs better.
Segment-Based Targeting
Target audience groups with configurable criteria for better message relevance.
User Behavior Analytics
Measure how users interact with ads and adjust creative strategy using behavior signals.
Cross-Channel Tracking
Track conversions across channels to compare channel quality and attribution paths.
Personalized Dynamic Content
Serve content that changes based on user context and behavior.
Visual Heatmaps
Visualize attention hotspots and weak ad zones with interaction heatmaps.
Customer Personalization
Tailor ad messaging to customer preferences for higher relevance.
Retargeting Campaigns
Deliver follow-up ads to users who already engaged with your brand.
Pricing
Hightail pricing
Starting price
$12.00 Per-Month
Visit Website
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare
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FAQ
Hightail FAQs
Hightail is used to share large files, preview creative content, collect feedback, assign tasks, manage versions, and route assets for approval.
Hightail is suited to marketing, advertising, and creative teams that need to review visual or multimedia work with internal and external collaborators.
Yes. Hightail is described as a tool for sharing, transferring, and receiving large files.
The product details mention previews for PDFs, videos, and images.
Yes. Hightail includes approval routing, version control, task assignment, comments, and team dashboards.
Buyers should check file limits, permission controls, review usability, version handling, approval routing, and how well Hightail fits client-facing creative projects.
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