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eCommerce Software
Handshake reviews and summary
Handshake is the leading B2B (business-to-business) eCommerce platform designed specifically for companies that sell products to other businesses. It provides a modern, professional online ordering experience tailored for the complexities of wholesale, distribution, and manufacturer sales. The platform offers dual solutions: a customer self-service portal where business buyers can browse catalogs, reorder easily, and manage their accounts; and a mobile/web sales rep tool that empowers field representatives to place orders on behalf of customers, check real-time inventory, and access customer-specific pricing from anywhere. This platform is exclusively for manufacturers, wholesalers, distributors, and sales agencies that sell to other businesses. It i...
Best for
This platform is exclusively for manufacturers, wholesalers, distributors, and sales agencies that sell to other businesses. It is the ideal solution for companies looking to digitize their traditional sales processes, whether by enabling their customers to order online 24/7 or by arming their outside sales teams with modern mobile tools to improve efficiency and customer service.
Category
eCommerce Software
Vendor
Handshake
Key takeaways
Our verdict
Our verdict is that Handshake expertly addresses the unique needs of the B2B sales world. Its focus on both customer-facing and sales rep-facing tools makes it a comprehensive solution for modernizing wholesale commerce. For B2B companies seeking to improve order accuracy, sales productivity, and customer convenience, Handshake is a highly specialized and effective platform.
Quick facts
Handshake at a glance
Ratings
Handshake ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Handshake pros and cons
Potential strengths
- Focuses on B2B commerce rather than general consumer ecommerce, which may suit teams with wholesale ordering needs.
- The profile describes both customer self-service ordering and sales rep ordering, giving buyers two workflow angles to test.
- Mobile and web ordering support may help field sales teams place orders while working with business customers.
- The product positioning is tied to manufacturers, wholesalers, distributors, and sales agencies rather than broad retail use.
Points to verify
- Confirm how customer-specific pricing, catalog access, and order rules are handled for your buyer groups.
- Test the sales rep ordering flow on the devices your team actually uses in the field.
- Review how inventory visibility and account management work before replacing existing order processes.
- Check whether the platform fits your B2B model if you need complex approvals, contract pricing, or multiple buyer roles.
Buyer fit
Who uses Handshake?
This platform is exclusively for manufacturers, wholesalers, distributors, and sales agencies that sell to other businesses. It is the ideal solution for companies looking to digitize their traditional sales processes, whether by enabling their customers to order online 24/7 or by arming their outside sales teams with modern mobile tools to improve efficiency and customer service.
Feature research
Handshake features
These are common features buyers compare in eCommerce Software. Product-specific availability should be confirmed with the vendor.
CRM Integration
Sync with CRM systems to centralize customer data and streamline business relationships.
Data Privacy & Security
Safeguard digital privacy and ensure the integrity and security of stored data.
Email Campaign Management
Design and distribute bulk email communications and targeted marketing campaigns.
Inventory & Stock Control
Monitor stock levels and manage resource quantities to ensure consistent supply availability.
Product Kitting
Bundling and packaging separate but associated components into a single unified kit.
Mobile Device Compatibility
Utilize the platform features from any location using smartphones or tablets.
Integrated Channel Marketing
Harmonize marketing strategies across diverse platforms including email, social media, and web.
Multi-Location Management
Centralized administration of diverse locations, teams, and business units.
Incentive & Promo Management
Create and deploy promotional incentives to drive engagement and specific user actions.
Returns & Refund Processing
Manage the tracking and processing of product returns and customer refunds.
Review Monitoring
Monitor and manage feedback and reviews for various products or services.
Search Engine Optimization
Optimize digital content to improve search engine visibility and ranking.
Compare
Handshake alternatives
Compare Handshake with other eCommerce Software tools that buyers often evaluate.
GoDaddy Website Builder by GoDaddy
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Lightspeed Retail is aimed at stores that need sales, inventory, and customer transaction operations connected to daily operations. It may improve operational visibility, but buyer...
Beeketing by Beeketing
Beeketing is aimed at ecommerce stores that want marketing automation and conversion tools such as abandoned cart emails, product recommendations, pop-ups, and scarcity messages.
Ecwid by Ecwid
Ecwid is useful when a merchant wants to add online selling to an existing site instead of rebuilding the whole store. It also fits teams that need one place for products, orders,...
WooCommerce by Automattic
WooCommerce is for buyers who want to run ecommerce inside WordPress and keep close control over store design, data, and extensions. It can be flexible, but teams should be ready f...
Zyro by Zyro
Zyro is a website builder for small businesses that want drag-and-drop editing, templates, and a no-code path to getting online. Buyers should verify ecommerce depth before relying...
Square Online by Square
Square Online is worth a close look for sellers already using Square who want online orders, in-store pickup, and inventory updates to stay in step. Buyers should confirm how well...
Software reviews
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FAQ
Handshake FAQs
Handshake is used for B2B ecommerce ordering. The profile describes customer ordering and sales rep ordering options for companies that sell products to other businesses.
Manufacturers, wholesalers, distributors, and sales agencies are the clearest fit in the profile. It is less about a standard consumer storefront and more about business purchasing workflows.
Yes. The profile mentions mobile and web ordering tools for sales reps, including the ability to place orders for customers. Buyers should test whether the rep workflow matches how their team sells.
Yes. The existing profile describes a customer self-service portal where business buyers can browse catalogs, reorder, and manage accounts.
Check catalog controls, buyer account setup, customer-specific pricing, order accuracy, inventory visibility, and the rep ordering experience. Use real order examples during evaluation.
Handshake is positioned for B2B sales processes. Compare it with general ecommerce tools on wholesale catalog needs, account-based buying, sales rep workflows, and how well it handles repeat business orders.
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