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Digital Asset Management Software
Brandfolder reviews and summary
Brandfolder, by Smartsheet, is an industry-leading Digital Asset Management platform acclaimed for its intuitive user experience coupled with powerful administrative control. It delivers a robust environment to easily store, manage, share, manipulate, and analyze a vast array of digital assets. The platform supports hundreds of formats, from standard images and documents to advanced 8K video and 3D renderings. Brandfolder emphasizes best-in-class services, support, security, and scalability, catering to the needs of global brands. Its core mission is to help these organizations create compelling, timely, and consistent brand experiences by providing unparalleled efficienc... Brandfolder is targeted at large global enterprises and prominent brands wit...
Best for
Brandfolder is targeted at large global enterprises and prominent brands with massive, diverse asset libraries and complex distribution needs, requiring a scalable, secure, and highly capable DAM to maintain brand excellence worldwide.
Starting price
Pricing not listed
Category
Digital Asset Management Software
Vendor
Smartsheet
Key takeaways
Our verdict
Brandfolder stands out as a premium, enterprise-focused DAM solution that successfully marries user-friendly design with deep, scalable power. It is a top-tier choice for major brands that demand both sophistication and ease of use in their asset management strategy.
Quick facts
Brandfolder at a glance
Overall rating
4.7/5
Reviews
423
Starting price
Pricing not listed
Vendor
Smartsheet
Founded
2012
Location
United States
Category
Digital Asset Management Software
Ratings
Brandfolder ratings
Ratings in this section summarize available rating data. Software reviews are shown separately when users submit reviews.
Decision notes
Brandfolder pros and cons
Potential strengths
- Brandfolder is positioned for mid-size and enterprise businesses, which makes it worth a look for teams with larger asset libraries and more governance needs.
- The product details cover storage, management, sharing, asset adjustment, and analysis, so buyers can evaluate more than basic file hosting.
- Support for many asset formats, including images, documents, 8K video, and 3D renderings, may suit teams with varied creative files.
- Listed support and training options include help desk, knowledgebase, phone, chat, 24/7 live rep, in person training, live online training, webinars, and documentation.
Points to verify
- Ask how Brandfolder handles permissions, approvals, and admin controls for agencies, partners, and internal teams.
- Test search, metadata, and format handling with your own asset library before judging fit from a demo.
- Confirm whether web based access alone is enough for teams that expect dedicated desktop or mobile apps.
- Review analytics, reporting, and export options to see whether they answer the questions your brand or creative team actually asks.
Buyer fit
Who uses Brandfolder?
Brandfolder is targeted at large global enterprises and prominent brands with massive, diverse asset libraries and complex distribution needs, requiring a scalable, secure, and highly capable DAM to maintain brand excellence worldwide.
Feature research
Brandfolder features
These are common features buyers compare in Digital Asset Management Software. Product-specific availability should be confirmed with the vendor.
Asset Categorization
Organize assets with clear structure, tags, and naming so retrieval stays dependable.
Asset Library
Store all media files in one central repository instead of spread across multiple folders and tools.
Controlled Asset Sharing
Share approved files with approved users while respecting access policies.
Customizable Branding
Apply branded visuals consistently across asset views, previews, and outputs.
File Conversion
Convert file formats to match publishing and collaboration needs quickly.
Metadata Management
Track key attributes for each file so search and governance are reliable.
Mobile Access
Access and review assets from mobile devices while not tied to a desktop.
Asset Analytics
Monitor usage and search activity to identify the most useful assets.
Search and Filter
Find required assets quickly with keyword, tag, and filter based retrieval.
Version Control
Keep a clear record of asset versions and restore previous versions when needed.
Asset Workflow Management
Route files through review and approval before release.
Pricing
Brandfolder pricing
Starting price
Pricing not listed
Visit Website
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare
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FAQ
Brandfolder FAQs
Brandfolder is digital asset management software for storing, managing, sharing, adjusting, and analyzing brand assets.
Brandfolder is positioned for mid-size and enterprise businesses, especially teams with large or varied asset libraries and stronger admin control needs.
The product details mention many formats, including images, documents, 8K video, and 3D renderings. Buyers should test their own file types during evaluation.
Yes. The listed platform support is cloud, SaaS, and web based access. Desktop and mobile app options are not listed as enabled.
The product description includes asset analysis. Buyers should confirm which usage, sharing, and search reports are available for their teams.
Buyers should verify permissions, metadata setup, search quality, supported formats, sharing controls, analytics, training, and support coverage.
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