Google Docs by Google
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Demand Side Platform (DSP)
Active Agent reviews and summary
Active Agent is a demand-side platform (DSP) that provides marketers with direct access to Ad Exchanges and supply-side platforms (SSPs). It automates relationships and workflows for shopping, planning, and optimizing media across channels like addressable TV, digital audio, and digital out-of-home (DOOH), aiming to eliminate media wastage. The platform offers various bid strategies including bid factoring, dynamic buying, and pacing, along with tools for precise target audience definition. This enables efficient and automated media buying at scale. Active Agent is suited for marketers, agencies, and media buyers who need a DSP for automated, direct access to premium inventory across emerging and traditional digital channels like TV, audio, and DOOH.
Best for
Active Agent is suited for marketers, agencies, and media buyers who need a DSP for automated, direct access to premium inventory across emerging and traditional digital channels like TV, audio, and DOOH.
Starting price
Pricing not listed
Category
Demand Side Platform (DSP)
Vendor
ADITION TECHNOLOGIES
Key takeaways
Our verdict
Active Agent is a competent DSP that effectively automates key buying processes and offers strategic flexibility, making it a practical choice for advertisers looking to streamline programmatic purchases across a diverse media landscape.
Quick facts
Active Agent at a glance
Starting price
Pricing not listed
Vendor
ADITION TECHNOLOGIES
Location
Germany
Category
Demand Side Platform (DSP)
Ratings
Active Agent ratings
There is not enough rating data for this software yet. Rating details will appear when reviews or reliable aggregate rating data are available.
Decision notes
Active Agent pros and cons
Potential strengths
- Clear buyer-fit positioning is available in the profile data.
Points to verify
- Confirm current pricing, contract terms, and included plan details with the vendor.
- Confirm product-specific availability for category-level features before buying.
- There are no written reviews for this software yet.
- Published pricing is not available in this profile data.
Buyer fit
Who uses Active Agent?
Active Agent is suited for marketers, agencies, and media buyers who need a DSP for automated, direct access to premium inventory across emerging and traditional digital channels like TV, audio, and DOOH.
Pricing
Active Agent pricing
Starting price
Pricing not listed
Visit Website
Pricing is not published in the available profile data. Visit the vendor website for current pricing.
Compare
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Compare Active Agent with other Demand Side Platform (DSP) tools that buyers often evaluate.
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Software reviews
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FAQ
Active Agent FAQs
Active Agent is a demand-side platform (DSP) that provides marketers with direct access to Ad Exchanges and supply-side platforms (SSPs). It automates relationships and workflows for shopping, planning, and optimizing media across channels like addressable TV, digital audio, and digital out-of-home (DOOH), aiming to eliminate media wastage. The platform offers various bid strategies including bid factoring, dynamic buying, and pacing, along with tools for precise target audience definition. This enables efficient and automated media buying at scale.
Active Agent is suited for marketers, agencies, and media buyers who need a DSP for automated, direct access to premium inventory across emerging and traditional digital channels like TV, audio, and DOOH.
Pricing is not published in the available profile data. Visit the vendor website for current pricing.
Active Agent is listed in Demand Side Platform (DSP).
Active Agent is listed with ADITION TECHNOLOGIES as the vendor.
Buyers often compare Active Agent with other Demand Side Platform (DSP) tools such as Google Docs, Google Drive, PayPal, Slack. Review ratings, pricing, and fit before choosing.
Yes. Use the Write a review button on this page to submit a software review for Active Agent.
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