Pardot by Salesforce
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Marketing Automation Software
Act-On reviews and summary
Act-On is a comprehensive marketing automation platform designed to help businesses connect and streamline multiple marketing tactics into dynamic, integrated engagement strategies. Its visual program designer features drag-and-drop functionality, allowing marketers to easily build sophisticated communication flows and automated customer journeys. The platform supports planning, executing, and measuring multi-channel campaigns while enabling the targeting of ideal buyer personas with personalized messaging. Act-On focuses on helping marketers move beyond isolated campaigns to create cohesive experiences that nurture prospects and customers throughout their lifecycle. Act-On is targeted at mid-market and enterprise marketing teams that need a robust a...
Best for
Act-On is targeted at mid-market and enterprise marketing teams that need a robust automation platform to orchestrate complex, multi-touch campaigns across channels like email, web, and social. It is suitable for organizations with dedicated marketing operations staff seeking to implement advanced lead scoring and nurture programs.
Starting price
$900.00 Per-Month
Category
Marketing Automation Software
Vendor
Act-On Software
Key takeaways
Our verdict
Act-On is a powerful and enterprise-grade marketing automation platform that excels in enabling sophisticated, strategic campaign orchestration. Its visual workflow builder and focus on integrated strategy make it a strong solution for marketing teams looking to scale their automation efforts and deliver personalized customer experiences.
Quick facts
Act-On at a glance
Overall rating
4/5
Reviews
1
Starting price
$900.00 Per-Month
Vendor
Act-On Software
Founded
2008
Location
United States
Category
Marketing Automation Software
Ratings
Act-On ratings
Ratings in this section are based on submitted software reviews.
Decision notes
Act-On pros and cons
Potential strengths
- Visual program design can help marketers map communication flows without starting from a blank technical build.
- The profile points to planning, execution, and measurement for multi-channel campaigns, which suits teams trying to connect separate marketing motions.
- Act-On is positioned for mid-market and enterprise teams with dedicated marketing operations needs.
- Listed support and training options give buyers several routes to evaluate onboarding fit.
Points to verify
- Confirm whether Act-On's workflow builder can model your actual lead stages, exceptions, and handoffs.
- Ask how reporting connects campaign activity to the metrics your team already uses.
- Check which support and training options are included for your account size and region.
- Validate the fit for your contact volume, segmentation needs, and marketing operations capacity.
Buyer fit
Who uses Act-On?
Act-On is targeted at mid-market and enterprise marketing teams that need a robust automation platform to orchestrate complex, multi-touch campaigns across channels like email, web, and social. It is suitable for organizations with dedicated marketing operations staff seeking to implement advanced lead scoring and nurture programs.
Feature research
Act-On features
These are common features buyers compare in Marketing Automation Software. Product-specific availability should be confirmed with the vendor.
Split Testing
Compare two content variations to determine which performs better with the target audience.
Tailorable Call-to-Actions
Design distinct call-to-actions, such as buttons, banners, or graphics, to increase click-through rates.
Drip Email Marketing
Design automated sequences to nurture leads based on specific timing and behavior.
Personalized Dynamic Content
Serve personalized marketing materials that adapt to individual user profiles.
Lead Capture Pages
Develop dedicated web pages and forms optimized for lead capture and information gathering.
Lead Scoring & Validation
Evaluate and rank prospects based on their engagement behavior and conversion probability.
Marketing ROI Analytics
Measure the performance and financial return of marketing campaigns via conversion metrics.
Campaign Interaction Analytics
Monitor detailed user interactions with campaigns and web pages, including scrolling and button clicks.
Search Engine Marketing Tracking
Monitor search engine visibility and inbound traffic.
Contact Segmentation
Categorize contacts or leads into groups based on shared attributes and characteristics.
Social Media Campaign Management
Administer social media campaigns and measure engagement across various platforms.
Website Visitor Activity Tracking
Utilize cookies to observe and track the behavior of individual website visitors.
Pricing
Act-On pricing
Starting price
$900.00 Per-Month
Visit Website
Pricing model: Per Feature
Pricing can change. Confirm current plans and terms with the vendor.
Compare
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Software reviews
Act-On software reviews
Search, filter, and read submitted software reviews.
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Star rating
Review Time
Good automation platform if you use it fully
Act-On is a capable marketing automation platform with a workflow builder that makes campaign planning easier to follow. The visual approach helps when you need to map out nurture programs, lead scoring, and multi-channel communication without everything feeling fragmented. Reporting is useful, and the platform seems best suited to teams that already have some marketing operations structure in place. My reservation is that it looks more comfortable in a mature team than in a small group that just wants something very simple. If you can take advantage of the automation and reporting features, it has real value. If not, it may feel heavier than you need.
Date of experience: Mar 09, 2026
FAQ
Act-On FAQs
Act-On is used for marketing automation, including campaign planning, automated communication flows, personalized messaging, and performance measurement.
The profile points to mid-market and enterprise marketing teams, especially groups with marketing operations staff who manage lead scoring, nurture programs, and multi-touch campaigns.
Yes. The supplied platform details list Act-On as cloud, SaaS, and web-based software.
Buyers should test the visual workflow builder, lead nurturing setup, targeting options, and reporting views against a real campaign they already run.
The profile lists email help desk, FAQ forum, knowledgebase, phone support, 24/7 live representative support, and chat.
The profile lists in-person training, live online training, webinars, and documentation. Buyers should confirm what is available with their plan.
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