RO Innovation Overview

RO Innovation

By Upland Software

4.3★★★★(44 Ratings)Write review

What is RO Innovation?

RO Innovation stands out as a premier customer reference management software solution, offering extensive configurability to suit diverse organizational needs. Its core function is to centrally manage and safeguard all forms of customer-generated content, from dynamic live references like phone calls and site visits to produced assets such as case studies and video testimonials. The platform is engineered to seamlessly integrate this valuable social proof into sales and marketing workflows, empowering teams to leverage success stories to close deals and build brand credibility. It provides powerful analytics to track the usage and impact of reference materials, directly linking customer advocacy to revenue outcomes and return on investment.

Who it's for:

This software is ideal for sales and marketing leaders, customer marketing managers, and product marketers in B2B companies who need a systematic way to curate, distribute, and measure the effectiveness of customer references and success stories.

Our verdict:

Our final assessment is that RO Innovation is a mature and powerful platform that excels in transforming customer advocacy into a measurable business asset. Its robustness, coupled with strong analytics and support, makes it a top-tier choice for organizations aiming to formalize and scale their reference programs.

RO Innovation Details

RO Innovation Platforms supported

Cloud, SaaS, Web-Based

Desktop Chromebook

Desktop Linux

Desktop Mac

Desktop Windows

Mobile Android

Mobile iPad

Mobile iPhone

On-Premise Linux

On-Premise Windows

RO Innovation Support options

Email Help Desk

FAQ Forum

Knowledgebase

Phone Support

RO Innovation Training options

Documentation

In-Person

Live Online

Videos

Webinars

RO Innovation Typical customers

Freelancers

Small Businesses

Small to Mid size businesses

Mid size businesses

Mid to Large size enterprises

Large enterprises

Very Large enterprises

RO Innovation Features

Most valued RO Innovation features by users

Collaboration Tools

Contact Management

Content Delivery

Content Management

For Sales Teams/Organizations

Goal Management

Lead Management

Meeting Management

Performance Management

Presentation Tools

Proposal Management

Training Management

Advocate Management

Campaign Management

Customer Advocacy

Engagement Tracking

Event Triggered Actions

Forms Management

Nonprofit Advocacy

Rewards Management

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