What is Phrase?

Phrase (formerly PhraseApp) is a robust translation management platform built specifically for the complexities of software and digital product localization. It provides an agile solution that enhances collaboration between developers, project managers, and translators, saving significant engineering and translation time. The platform centralizes all localization assets on a single, organized platform, allowing teams to scale their processes through better workflow integrations and automation. A strong suite of quality assurance features helps ensure translations are accurate and consistent, giving teams confidence in every release. The goal is to streamline the entire localization pipeline for software products.

Who it's for:

Phrase is designed for software companies, development teams, and localization professionals involved in translating apps, games, and digital services. It is ideal for agile organizations that require tight integration with their development cycle (CI/CD), need to manage multiple languages and versions, and seek to maintain high translation quality across all their software products.

Our verdict:

Our verdict is that Phrase is a mature and highly capable platform that excels in the technical domain of software localization. Its focus on developer tools, workflow automation, and quality control makes it a trusted choice for serious localization projects. For teams looking to bring efficiency, collaboration, and reliability to their software translation process, Phrase is a top-tier solution.