Matomo Overview
What is Matomo?
Matomo is the world's leading open-source web analytics platform, championing data ownership and privacy as core principles. It provides all the powerful features needed for informed decision-making and enhancing customer experience—such as visitor tracking, conversion analytics, and behavior flows—but without the data limitations and privacy concerns associated with many cloud-based alternatives. As an open-source solution, it can be self-hosted, giving organizations full control and ownership of their analytics data. Trusted by over 1.5 million websites globally, Matomo offers a credible and ethical alternative to dominant players, allowing businesses to gather deep insights while respecting user privacy and challenging the status quo of data collection.
Who it's for:
This platform is ideal for privacy-conscious businesses, organizations in regulated industries, developers, and anyone who wants full ownership of their web analytics data without sacrificing functionality or being locked into a third-party data ecosystem.
Our verdict:
Our verdict is that Matomo is an outstanding choice for organizations that value data sovereignty and privacy. It delivers enterprise-grade analytics capabilities while empowering users with complete control, making it a trustworthy and powerful alternative in the analytics landscape.
Matomo Details
Matomo Platforms supported
Cloud, SaaS, Web-Based
On-Premise Linux
On-Premise Windows
Desktop Chromebook
Desktop Linux
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
Matomo Support options
Email Help Desk
FAQ Forum
Knowledgebase
Matomo Training options
Documentation
In-Person
Videos
Live Online
Webinars
Matomo Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
Matomo Pricing
Tiered pricing system
Matomo Features
Most valued Matomo features by users
Data Connectors
Data Visualization
Functions/Calculations
KPI Monitoring
Private Dashboards
Public Dashboards
Scorecards
Widgets
Ad hoc Reporting
Benchmarking
Dashboard
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Publishing / Sharing
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Action Management
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