Top Market Research Software

Market Research software empowers professionals to efficiently recruit participants, deploy complex surveys, and maintain longitudinal research panels while providing the analytical tools needed to interpret gathered data into actionable insights. Use our rankings below to compare Market Research Software options and features, and find the best one for you and your business.

Market Research Software Features

Industry Benchmarking

Evaluate internal business metrics against industry standards and competitors.

In-Person Market Research

Market research performed through direct, in-person interviews.

Omnichannel Distribution

Supports multiple channels for survey distribution, including email, social media, and direct web links.

Market Research Panel Management

Oversee and facilitate panel discussions specifically for market research initiatives.

Paper Survey Research

Execute market research using paper-based methodologies.

Telephone Market Research

Perform market research by conducting telephone interviews.

Reports & Analytics

Analyze and visualize essential performance metrics and data trends.

Advanced Statistical Modeling

Utilize mathematical and statistical modeling to derive insights from data.

Survey Creation & Management

Tools to design and administrate surveys effectively.

Audience Sample Management

Control the audience sample used for conducting market research surveys.

Related to Market Research Software

Customer Satisfaction Software

Survey Software

1

SurveyLegend

By SurveyLegend

4.7★★★★★(1,380 Ratings)

SurveyLegend is a next-generation online survey platform that prioritizes creating engaging, visually stunning, and mobile-friendly surveys. It empowers companies and individuals to design beautiful, interactive questionnaires that work flawlessly across all devices. The platform features a drag-and-drop builder that requires no... Read More

2

Typeform

By Typeform

4.7★★★★★(1,104 Ratings)

Typeform is a modern online form and survey builder renowned for its distinctive, conversational user interface. It transforms traditional, often tedious forms into engaging, one-question-at-a-time experiences that feel more like a chat than a questionnaire. This design philosophy significantly improves completion rates and user... Read More

3

Qualtrics CoreXM

By Qualtrics

4.9★★★★★(830 Ratings)

Qualtrics CoreXM is the foundational experience management (XM) platform from Qualtrics. It serves as a single, powerful solution for capturing, analyzing, and acting on 'experience data' (X-data) across four core areas: Customer, Employee, Product, and Brand. Users can create sophisticated surveys, run advanced research like ma... Read More

4

Alchemer

By Alchemer

4.6★★★★★(658 Ratings)

Alchemer is a Customer Experience (CX) and Voice of the Customer (VoC) solution specifically positioned to help mid-sized companies become truly customer-centric. It offers a comprehensive platform for gathering feedback through surveys, analyzing sentiment, and taking action on insights. A key differentiator is its transparent ... Read More

5

MediaRadar

By MediaRadar

4.6★★★★★(536 Ratings)

MediaRadar provides award-winning advertising intelligence and insights across multiple media channels, including digital, TV, print, and radio. Its solutions are targeted at professionals involved in the media selling, planning, and buying processes. Media sales teams use it to prospect for new business, create data-driven pitc... Read More

6

Bloomfire

By Bloomfire

4.4★★★★(460 Ratings)

Bloomfire is a knowledge engagement platform designed to help organizations harness their collective intelligence. It enables teams to easily create, share, find, and collaborate on knowledge resources, breaking down information silos. The software provides a central, searchable repository for documents, videos, presentations, a... Read More

7

Nextiva

By Nextiva

4.3★★★★(428 Ratings)

Nextiva is more than a phone system; it is an integrated communications platform that unifies voice, video, collaboration, SMS, chat, and customer feedback tools. It blends these channels with business applications, built-in intelligence, and automation to help businesses communicate more effectively and build deeper customer co... Read More

8

Startquestion

By Startquestion

5★★★★★(345 Ratings)

Startquestion is a survey and feedback platform that assists businesses in setting up and managing key Customer Experience (CX) measurement processes, specifically focusing on industry-standard metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform emphasizes ease of us... Read More

9

QuestionPro

By Question Pro

4.7★★★★★(329 Ratings)

QuestionPro is a comprehensive SaaS platform offering a wide array of survey and insights solutions to measure and manage customer experience, employee engagement, and market research. It enables users to collect vital data and derive actionable insights to support smarter business decisions. The platform is built for speed and ... Read More

10

SimilarWeb Pro

By SimilarWeb

4.6★★★★★(168 Ratings)

SimilarWeb Pro is a digital market intelligence platform that provides strategic insights into website and app performance across the global, cross-device landscape. Used by hundreds of thousands of businesses, it offers estimates on traffic, engagement metrics, audience demographics, and marketing channels (like search, social,... Read More