Market Research software empowers professionals to efficiently recruit participants, deploy complex surveys, and maintain longitudinal research panels while providing the analytical tools needed to interpret gathered data into actionable insights. Use our rankings below to compare Market Research Software options and features, and find the best one for you and your business.
Evaluate internal business metrics against industry standards and competitors.
Market research performed through direct, in-person interviews.
Supports multiple channels for survey distribution, including email, social media, and direct web links.
Oversee and facilitate panel discussions specifically for market research initiatives.
Execute market research using paper-based methodologies.
Perform market research by conducting telephone interviews.
Analyze and visualize essential performance metrics and data trends.
Utilize mathematical and statistical modeling to derive insights from data.
Tools to design and administrate surveys effectively.
Control the audience sample used for conducting market research surveys.

SurveyLegend is a next-generation online survey platform that prioritizes creating engaging, visually stunning, and mobile-friendly surveys. It empowers companies and individuals to design beautiful, interactive questionnaires that work flawlessly across all devices. The platform features a drag-and-drop builder that requires no... Read More

Typeform is a modern online form and survey builder renowned for its distinctive, conversational user interface. It transforms traditional, often tedious forms into engaging, one-question-at-a-time experiences that feel more like a chat than a questionnaire. This design philosophy significantly improves completion rates and user... Read More

Qualtrics CoreXM is the foundational experience management (XM) platform from Qualtrics. It serves as a single, powerful solution for capturing, analyzing, and acting on 'experience data' (X-data) across four core areas: Customer, Employee, Product, and Brand. Users can create sophisticated surveys, run advanced research like ma... Read More

Alchemer is a Customer Experience (CX) and Voice of the Customer (VoC) solution specifically positioned to help mid-sized companies become truly customer-centric. It offers a comprehensive platform for gathering feedback through surveys, analyzing sentiment, and taking action on insights. A key differentiator is its transparent ... Read More

MediaRadar provides award-winning advertising intelligence and insights across multiple media channels, including digital, TV, print, and radio. Its solutions are targeted at professionals involved in the media selling, planning, and buying processes. Media sales teams use it to prospect for new business, create data-driven pitc... Read More

Bloomfire is a knowledge engagement platform designed to help organizations harness their collective intelligence. It enables teams to easily create, share, find, and collaborate on knowledge resources, breaking down information silos. The software provides a central, searchable repository for documents, videos, presentations, a... Read More

Nextiva is more than a phone system; it is an integrated communications platform that unifies voice, video, collaboration, SMS, chat, and customer feedback tools. It blends these channels with business applications, built-in intelligence, and automation to help businesses communicate more effectively and build deeper customer co... Read More

Startquestion is a survey and feedback platform that assists businesses in setting up and managing key Customer Experience (CX) measurement processes, specifically focusing on industry-standard metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform emphasizes ease of us... Read More

QuestionPro is a comprehensive SaaS platform offering a wide array of survey and insights solutions to measure and manage customer experience, employee engagement, and market research. It enables users to collect vital data and derive actionable insights to support smarter business decisions. The platform is built for speed and ... Read More

SimilarWeb Pro is a digital market intelligence platform that provides strategic insights into website and app performance across the global, cross-device landscape. Used by hundreds of thousands of businesses, it offers estimates on traffic, engagement metrics, audience demographics, and marketing channels (like search, social,... Read More