Lotame Overview
What is Lotame?
Lotame is a data enrichment and management platform specializing in helping marketers build a comprehensive, panoramic view of their customers. It provides connected data technologies, a curated marketplace of second- and third-party audience data, and tools for data onboarding and activation. In the evolving privacy-centric digital landscape, Lotame focuses on solutions for the cookieless future, enabling audience activation across the web, mobile apps, and connected TV (OTT) environments. Its platform helps brands augment their first-party data with relevant insights to improve targeting, personalization, and campaign measurement.
Who it's for:
Lotame serves marketers, media agencies, and publishers at large enterprises who need to leverage data for audience building and digital advertising in a world without third-party cookies. It is for those investing in first-party data strategies and seeking compliant data partnerships.
Our verdict:
Lotame is a forward-thinking leader in the data enrichment space, successfully pivoting to address post-cookie advertising challenges. Its focus on connectivity and curated data exchanges provides genuine value for marketers navigating privacy regulations. For enterprises building sustainable data-driven marketing, Lotame offers a trusted and strategic platform.
Lotame Details
Lotame Platforms supported
Cloud, SaaS, Web-Based
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
Desktop Chromebook
Desktop Linux
On-Premise Linux
On-Premise Windows
Lotame Support options
24/7 Live Rep
Email Help Desk
FAQ Forum
Phone Support
Lotame Training options
Documentation
In-Person
Live Online
Webinars
Videos
Lotame Related Categories
Lotame Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
Lotame Pricing
Tiered pricing system
Lotame Features
Most valued Lotame features by users
Customer Database
Data Analysis Tools
Data Capture and Transfer
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Ad Network Integration
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Visualization
ROI Tracking
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