Locate Overview
What is Locate?
Locate, from Precisely (formerly Pitney Bowes Software), is a comprehensive location intelligence solution that analyzes geographic data to generate enhanced business insights. It bundles industry-leading tools like MapInfo for desktop mapping and analysis, Spectrum Technology for high-volume geocoding (converting addresses to coordinates), and Spectrum Spatial for server-based spatial data management and APIs. This integrated suite allows organizations to cleanse, enrich, visualize, and analyze location data at scale, supporting applications in risk assessment, site planning, customer segmentation, and fraud detection.
Who it's for:
This software is for large enterprises, data analysts, GIS departments, and business intelligence teams in banking, insurance, retail, telecommunications, and government. It suits organizations with vast customer or asset databases that require sophisticated geocoding, spatial analysis, and integration of location data into enterprise systems.
Our verdict:
Our verdict is that Locate is a powerful, enterprise-grade location intelligence platform from a well-established vendor. Its combination of proven tools like MapInfo with scalable server technology makes it suitable for handling large, mission-critical datasets. For companies with deep and complex location data needs, it offers a robust, all-in-one solution, though its breadth and depth may come with corresponding implementation and cost considerations.
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