What is Maply?

Maply, formerly known as Geolytics, is an intuitive and user-friendly mapping application designed for visualizing and analyzing location-based (geospatial) data. It transforms raw location data into clear, custom visualizations such as heat maps, radius maps, network maps, and territory maps. These tools help users uncover patterns, trends, and insights that might be hidden in spreadsheets. Additionally, Maply offers advanced analytical capabilities like calculating the center of gravity for a set of points and performing route optimization, adding practical utility to spatial analysis.

Who it's for:

This application is ideal for business analysts, marketers, logistics planners, sales managers, and researchers in any field who work with address or coordinate data. It is particularly suited for non-GIS specialists who need powerful yet accessible mapping tools to support decision-making, territory planning, customer analysis, or operational efficiency.

Our verdict:

Our verdict is that Maply successfully demystifies geospatial analysis for the business user. Its combination of ease-of-use, strong visualization options, and practical advanced calculations makes it a valuable tool for deriving actionable intelligence from location data without requiring expert-level GIS skills.