What is Exceedra Trade Promotion Management?

Exceedra Trade Promotion Management, now offered by TELUS, is an advanced software platform that integrates trade promotion management with broader business planning functions. It provides a suite of features including detailed promotion planning and optimization, post-event analysis, and integration with Sales and Operations Planning (S&OP) processes. Furthermore, it incorporates revenue management capabilities, allowing companies to model pricing scenarios and their impact on profitability. This integrated approach helps bridge the gap between trade marketing tactics and overall financial and supply chain strategy.

Who it's for:

This solution is aimed at mid-sized to large CPG companies where alignment between trade spending, revenue goals, and operational capacity is critical. It is suitable for trade marketing directors, financial analysts, and supply chain planners who require a unified view of promotional impact.

Our verdict:

Our verdict is that Exceedra TPM stands out for its integration of promotion management with S&OP and revenue management. This makes it a strategic tool for companies looking to synchronize their commercial activities with financial planning, potentially leading to more profitable and efficient trade promotions.