Measured Overview
What is Measured?
Measured is a leading marketing measurement and analytics platform that empowers brands to understand the true incremental impact of their advertising spend. It moves beyond traditional attribution models by employing a transparent, always-learning experimentation framework. The core of its approach is a privacy-compliant Marketing Data Warehouse, purpose-built for analytics using first-party data owned by the customer. This allows Measured to run controlled experiments, isolating the effect of media campaigns on key performance results, thereby providing clear, actionable insights into what drives genuine growth.
Who it's for:
This platform is specifically designed for marketing leaders, performance marketers, and media teams at consumer brands and direct-to-consumer businesses. It is ideal for organizations frustrated with opaque attribution models and seeking a data-driven, experiment-based methodology to optimize their media mix, improve advertising efficiency, and confidently scale their marketing investments for maximum return.
Our verdict:
Measured offers a sophisticated and transparent approach to marketing measurement that cuts through the noise of last-click attribution. Its focus on incremental contribution and privacy-safe experimentation delivers uniquely actionable insights, making it a highly valuable tool for brands serious about optimizing their media spend for sustainable growth.
Measured Details
Measured Platforms supported
Cloud, SaaS, Web-Based
Desktop Chromebook
Desktop Linux
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
On-Premise Linux
On-Premise Windows
Measured Support options
24/7 Live Rep
Chat
Email Help Desk
FAQ Forum
Knowledgebase
Phone Support
Measured Training options
Documentation
In-Person
Live Online
Videos
Webinars
Measured Related Categories
Measured Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
Measured Features
Most valued Measured features by users
Attribution Modeling
Audience Targeting
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Ad hoc Analysis
Alerts/Notifications
Data Capture and Transfer
Data Connectors
Data Extraction
Data Import/Export
Data Integration
Data Migration
Data Quality Control
Data Synchronization
Database Support
ETL - Extract / Transfer / Load
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