Attribution Overview
What is Attribution?
Attribution is a multi-touch attribution platform with a core philosophy of simplifying complex attribution modeling for marketers. It makes it straightforward to track and optimize key metrics—conversion, cost, and revenue—for every touchpoint and channel across the entire customer buying journey. The platform provides advanced analytical capabilities such as cohort analysis and multi-day return on ad spend (ROAS) calculations. With secure integrations to all major advertising platforms, it equips marketing teams with the insights needed to reallocate budgets efficiently, improve campaign performance, and ultimately deliver more revenue from their marketing spend.
Who it's for:
This platform is ideal for performance marketers, growth teams, and media buyers at companies of various sizes who invest in paid advertising across multiple channels. It is particularly valuable for teams that have outgrown last-click attribution and need a more sophisticated, yet accessible, model to understand the full funnel impact of their marketing efforts and make smarter budgeting decisions.
Our verdict:
Our verdict is that Attribution successfully demystifies multi-touch attribution, making advanced analytics accessible to a broader range of marketers. Its focus on actionable insights like suggested ad spend and secure platform integrations provides tangible value, helping teams move from guessing to knowing which channels drive revenue, making it a strong choice for data-driven optimization.
Attribution Details
Attribution Platforms supported
Cloud, SaaS, Web-Based
Desktop Chromebook
Desktop Linux
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
On-Premise Linux
On-Premise Windows
Attribution Support options
Chat
Email Help Desk
Attribution Training options
Documentation
In-Person
Live Online
Webinars
Videos
Attribution Related Categories
Attribution Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
Attribution Features
Most valued Attribution features by users
Attribution Modeling
Audience Targeting
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management
Goal Setting / Tracking
Multiple Site Management
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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