AdRoll Overview
What is AdRoll?
AdRoll, part of the RollWorks suite, is a comprehensive E-commerce Growth Platform with a long history of helping businesses compete and grow revenue online. It empowers ambitious commerce brands to unify their display, social, and email advertising efforts, making them work synergistically to accelerate growth. The platform is powered by industry-leading automation and personalization technologies, enabling brands to better structure, measure, and synchronize their cross-channel marketing campaigns. By providing a single view of performance and customer journeys, AdRoll helps businesses optimize their ad spend and drive more conversions through coordinated, data-driven advertising strategies.
Who it's for:
This platform is specifically targeted at direct-to-consumer (DTC) e-commerce brands, online retailers, and digital-native businesses of various sizes. It is ideal for marketing teams looking to consolidate their performance advertising channels, leverage advanced automation, and drive measurable return on ad spend (ROAS).
Our verdict:
AdRoll remains a formidable and experienced player in the e-commerce advertising space. Its strength lies in integrating multiple ad channels and applying sophisticated automation to retail media. For e-commerce brands focused on growth, it offers a mature and effective platform to coordinate and scale their paid advertising efforts.
AdRoll Details
AdRoll Platforms supported
Cloud, SaaS, Web-Based
Desktop Chromebook
Desktop Linux
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
On-Premise Linux
On-Premise Windows
AdRoll Support options
Chat
Email Help Desk
Phone Support
AdRoll Training options
Documentation
Videos
Webinars
In-Person
Live Online
AdRoll Related Categories
AdRoll Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
AdRoll Features
Most valued AdRoll features by users
AB Testing
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Qualification
ROI Tracking
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Audience Targeting
Behavior Analytics
Cross Channel Attribution
Heatmaps
Personalization
Retargeting Ads
Behavioral Targeting
Conversion Tracking
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