What is Adjust?

Adjust is a leading mobile measurement partner (MMP) that has pioneered a fully preventative solution against mobile ad fraud. Unlike solutions that detect fraud after it occurs, Adjust's filter is designed to prevent the vast majority of click fraud—including hyperengagement, click spam, and click injection—from ever entering a client's data set or affecting their budgets. This proactive, automated approach means marketers don't have to spend time cleaning data post-campaign or reconciling fraudulent installs with media partners, ensuring that all reported metrics are based on genuine user activity from the start.

Who it's for:

Adjust is for mobile app marketers and advertisers who prioritize data integrity and want to shift from fraud detection to fraud prevention. It is particularly valuable for companies with large user acquisition budgets who need to ensure their performance data is untainted and their partnerships are based on clean, valid installs.

Our verdict:

Adjust's preventative approach to mobile ad fraud is a significant advancement in the field. By blocking fraud at the source, it provides a higher level of confidence in marketing data and simplifies operations. For serious mobile advertisers, this represents a more efficient and secure foundation for measurement and optimization.