What is Adesso TPM?

Adesso TPM is a cloud-based trade promotion management solution that provides a suite of tools for CPG companies to manage their trade spend lifecycle. Key features include account planning and joint business planning with retailers, promotional forecasting, deduction and claim resolution workflows, and detailed profitability tracking for promotions and customers. By hosting these capabilities in the cloud, Adesso TPM offers accessibility and scalability, allowing teams to collaborate on plans, resolve financial discrepancies quickly, and gain insights into what promotional tactics deliver the best returns.

Who it's for:

This cloud solution is suitable for mid-sized to large CPG companies looking for a modern TPM system to improve planning accuracy and financial reconciliation. It benefits trade marketing, sales, and finance teams involved in promotion management.

Our verdict:

Our verdict is that Adesso TPM is a well-rounded, cloud-native solution that covers the essential pillars of TPM. Its inclusion of deduction resolution is a practical strength, helping companies tackle a major pain point and improve the financial closure of promotional activities.