What is A3 TPM (AGENA3000)?

A3 TPM (AGENA3000) is a trade promotion management solution focused on giving CPG manufacturers precise control over their commercial agreements with retailers and their back margins (net, net-net, net-net-net margins). The software enables companies to monitor agreements in real-time, ensuring compliance and accurately tracking accruals and deductions. Key objectives include reducing indirect costs associated with trade disputes and improving sales performance visibility. It is designed to provide clarity and financial control in the often complex and negotiated landscape of trade deals.

Who it's for:

This solution is targeted at CPG companies, particularly in Europe, where managing complex back-margin agreements with retailers is a critical financial concern. It is valuable for finance controllers, trade marketing managers, and sales directors responsible for profitability.

Our verdict:

Our verdict is that A3 TPM excels in its specific focus on margin control and agreement compliance. For companies struggling with deduction inaccuracies and margin erosion, it offers a focused toolset to regain financial control and improve profitability from trade agreements.