Buyer Discovery Overview
What is Buyer Discovery?
Buyer Discovery is a B2B intent data solution that taps into the vast research activity across the Gartner Digital Markets network, which includes sites like Capterra, GetApp, and Software Advice. It analyzes the behavior of over 9 million monthly software buyers to identify companies actively researching products, reading reviews, and comparing competitors, thereby demonstrating high purchase intent. Unlike first-party intent tools that only show activity on your own website, Buyer Discovery reveals broader market intelligence by spotting companies researching across entire software categories. This external intent data empowers sales and marketing teams to prioritize the hottest opportunities, target Account-Based Marketing (ABM) campaigns more effectively, and engage with prospects who are already in-market, ultimately aiming to close deals faster.
Who it's for:
This solution is designed for B2B software vendors and technology companies selling to other businesses. It is particularly valuable for sales and marketing teams who want to move beyond inbound leads and proactively identify and target accounts that are actively researching solutions in their market category.
Our verdict:
Buyer Discovery provides powerful, externally-sourced intent data that can significantly sharpen sales and marketing targeting. By revealing anonymous research activity, it offers a competitive advantage in identifying ready-to-buy accounts, making it a highly strategic tool for ambitious B2B vendors.
Buyer Discovery Details
Buyer Discovery Platforms supported
Cloud, SaaS, Web-Based
Desktop Chromebook
Desktop Linux
Desktop Mac
Desktop Windows
Mobile Android
Mobile iPad
Mobile iPhone
On-Premise Linux
On-Premise Windows
Buyer Discovery Support options
Chat
Email Help Desk
Buyer Discovery Training options
Documentation
Live Online
Webinars
In-Person
Videos
Buyer Discovery Related Categories
Buyer Discovery Typical customers
Freelancers
Small Businesses
Small to Mid size businesses
Mid size businesses
Mid to Large size enterprises
Large enterprises
Very Large enterprises
Buyer Discovery Features
Most valued Buyer Discovery features by users
Collaboration Tools
Contact Management
Content Delivery
Content Management
For Sales Teams/Organizations
Goal Management
Lead Management
Meeting Management
Performance Management
Presentation Tools
Proposal Management
Training Management
Campaign Personalization
Lead Nurturing
Lead Qualification
Reporting/Analytics
Target Account Identification
AI/Machine Learning
Alerts/Notifications
Customizable Scoring
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